Life, 1914-03-05 · page 56 of 60
Life — March 5, 1914 — page 56: what you’re looking at
What you’re looking at
This page mixes automobile and product advertising with satirical commentary. **The Main Satire ("An Ideal Person" and "No Danger"):** Two brief satirical pieces mock class prejudice and educational snobbery. In "An Ideal Person," a store manager refuses to hire a qualified young woman because she's too intelligent and educated—but then eagerly rehires her as a saleswoman, implying beautiful but unintelligent women are only fit for customer-facing roles. "No Danger" sarcastically defends a British father jailed for refusing public school, sneering that American public schools are so poor they couldn't possibly educate his daughter anyway—a backhanded critique of American education quality. **The Advertisements:** The Rauch & Lang electric carriage emphasizes "dignity," "artistic taste," and "refinement"—appealing to wealthy, status-conscious buyers. Harris Oils and Nicholls Scotch Cream whiskey round out luxury product pitches. The satire contrasts sharply with the refined advertising, highlighting early-20th-century tensions between class aspiration and actual social mobility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
432 aE pe ——" ee isan i a : Pat Three Types of, Control ‘Front, Rear, Selec- tiveDel = Select the posi- tion from wh youdesiretodrive, ‘according to the number of passen; tere by merely to natural position required by driv- ing conditions, DIGNITY CITY DRIVING— Congested traffic, necessitating slow speed on low gears—quick pickup, sudden starts and pict | T i hard on motor cars unless they are per. mighty fectly lubricated. HARRIS OILs building hae en- dowed the Rauch Electric ithe master an ne Usual beauty and a quiet dignity not ‘TRADE MARK REG.U.S. PAT. OFF, —— exceeded: in any ‘AND Coach of royalty, Be ihe Bord GREASES P nae Keep every moving part thoroughly oiled. These bez lubricants will not carbonize or “ gum up.” sta HARRIS CYLINDER OILS for your motor— wa tric in all select circles the high place as HARRIS TRANS COMPOUND for your transmissions “t —That expression of artistic taste, harmonious design and quict elegance found only in genuine Coach Work. —That Exclusive Touch which only long years of mastership can impart and develop to the highest degree, —The factor reflected by distinctive value and refinement, and esteemed by the discriminating class. —The quality which has won and maintained for the Rauch & Lang Elec- i A. W. HARRIS OIL CO. an the one preferred car. . | 826 §, Water 8c, Provideore, R. tL. 143 No, Wabash Aves Coleaga Ih the Rauch & Lang leadership is again _ = i i i the emphasized in the introduction of the An Ideal P. Hi Straight Type, Top Mounted Worm n ideal Person . Drive, a method of propulsion so su- “T AM afraid,” said the assistant i perior, silent, economical and effective as to win the immediate tribute of world engineers. Rauch & Lang agencies in principal cities will gladly give demonstration. Write for catalog. manager of the mammoth met- ropolitan department store, “the young woman who just inquired for a job isn’t quite up to our standard.” “I thought she seemed like a very nice-looking person,” said the manager. THE RAUCH & LANG CARRIAGE CO., 2248 W. 25th Street Cevelond New York, 1800 Broadway Minneapolis, 1207 Harmon Place GieteMSd Say Sverige Avenue } BRANCHES | ints eit 301 Maia Street (163) “You know it pays to have good-look- ing people back of the counter, Have you ever considered that point?” “Yes, I have. I agree with you. But she struck me as being extremely stupid. She certainly was not very well educated.” “Could she read and write?” “ Barely.” “Did she have any knowledge of iterature?” “Apparently none whatever.” The manager’s face brightened up. “She's too nice a looking person to let go by. In that case, why don’t you employ her as a saleswoman in our book department?” No Danger MAN named Evans, a British subject living in ark, has refused to let his child enter the public schools, and in consequence has been sent to jail. Isn't this foolish on his part? Ti he has lived in America for twenty-three years, as he claims, he ought to know that his daughter wouldn't receive enough education in the public schools to hurt her. Introducing to America NiGHOLL Ss" Nees: — Scotch Cream Great Britain’s Standard Whiskey for 100 years STRONG & TROWBRIDGE CO. fe Sole Agents 17 Battery Place. New York OMicbookKs.com: