Life, 1914-03-05 · page 53 of 60
Life — March 5, 1914 — page 53: what you’re looking at
What you’re looking at
This page is primarily **advertisements** for consumer products, with one satirical article at the bottom. The ads include: "Mum" deodorant, Paris Garters, and Waterman's Ideal Fountain Pen—typical early 20th-century products emphasizing quality and brand distinction. The only satirical content is the final article, **"Where Ignorance is not Exactly Bliss,"** which mocks the fur fashion industry. It observes that American women's demand for red-tinted fur has created a market for chipmunk pelts. The piece uses sardonic humor to critique both the commercial exploitation and the casual cruelty involved: chipmunks are being killed en masse so fashionable women can wear their fur, yet the animals "don't understand" or consent to this "apparently ruthless slaughter." The satire targets **consumerism and vanity**—specifically how women's fashion preferences drive industries indifferent to animal suffering, treated as mere decoration rather than living creatures.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Follow the bath with \" A WA Se a Prevent all bodily odors 2c at drug and department-stores. If your dealer hasn't “Mum,” send us his ame and 25 cents and we'll send it postpaid. “Mum” Mfg Co 1106 Chestnut St Philadelphia S.NV WLM BORED BY THE DAY OR WEEK PARIS GARTERS No metal can touch you HEN you buy garters, the salesman wants you to have the best. Don't take something that “looks like” PARIS They're all making the “looks like’ kind. . ‘ ‘See for yourself; the No matter how fast you write, Waterman’s Ideals will keep man on the box; the © up. The patented Spoon Feed keeps ink on the contact point name on the back of the shield. incessantly. You never have any trouble in starting the pen You want the best for wear writing, nor will it miss or flood. and for comfort. : Waterman’s Ideals hold a large ink supply with perfect safety. , : You will never soil your fingers or clothes with this pen. There is also the Self-Filling type for quick re-filling and the Safety type that can be carried in any position. Write for Mlusirated Booklet. Prices $2.50 and upwards. Avoid Substitutes. Sold Everywhere by the Best Dealers L. E. Waterman Company, 173 Broadway, New York 24 Schoo! Street, Bostoa, MS South Clark Street, Chicago. 17 Stockton Street, San Francisco. Kingsway, London. 6 Rue de Hanovre, Paris, 107 Notre Dame Street, W.. Montreal ANNId MIVANNO4 O Where Ignorance is not Exactly Bliss HE American chipmunk is having a hard time of it this season. It appears that the color of his fur borders upon red, and that this is the fashionable color in furs just now. The result has been that the fur dealers, in casting about for new pelts to supply the demands of the American women, have turned their attention to chipmunks. We can imagine the joy in the establishment of the first tradesman who thought of the chipmunk and called attention to the great number of this ubiquitous little animal. A. STEIN & COMPANY, Mekers Probably the chipmunks don’t understand about it, or why they are being murdered. CHICAGO. NEW YORK They don’t realize that there is a grand purpose behind all this apparently ruthless slaughter—the further decoration of our fashionable females. comicbooks.com