Life — March 5, 1914 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

381 HE new Federal Double-Cable- Base tire is resulting in a greater saving to motorists than any other single improvement in tire construc- tion since pneumatic tires were invented. In this new tire the weakest spot heretofore found in all pneumatic tires—the flexing line in the side- walls—has at last been strengthened. Rim-cutting has destroyed thousands of tires. Blowouts in the side-walls due to weak- ened fabric—but commonly called rim-cuts— have destroyed twice as many. Tube-pinching has been the one great enemy of the inner tube. The Double-Cable-Base construction at one stroke does away with all three of these forms of tire trouble. Look at the illustration. See those two great heavy steel cables imbedded in the base close down to the rim. One cable holds down the heel of the base. The other holds the toe. Even the slightest slipping is impossible. The tire can't rim-cut— it can’t come off. The tube can't get under the toe of the base and be pinched. The bead-filler is made of twisted cotton and soft rubber—not hard inflexible rubber like the base found in other tires—and it is built low, well down below the point where the flexing motion in the tire takes place. It is that hard rubber edge of the ordinary bead-filler found in other tires—extending up into the side-wall, into the zone of motion— that causes most of the trouble. The fabric is The Sterling Mark on Rubber ge ose bent sharply over this point time after time. Gf the Dou! Base feature, Sitally tsipertant No wonder it breaks and a blowout occurs, ee et De tie, sense OF some one This point is responsible—rim-cutting has little You will find you save money by using Federal Tires to_do with it. In the Double-Cable-Base tire the fabric is free to bend easily—naturally—no more rea- son for its breaking than if you bent it around your finger. These two big improvements in the Double- Cable-Base tire alone means hundreds of miles of extra service for every Federal user. But that is not all. A tire is like a chain—only as strong as its weakest link. Of what use is great strength in the base and side-walls, if the tread or the carcass or the tube is weak? We don't ask you to buy Federal Tires only because because they are strongest at every point The tread is laminated—built up of thin strips of rubber——as much stronger than one-piece tread as laminated wood construction is stronger than single piece construction. We can show you so® greater strength in the Federal fabric, given it by the square weave we use. We can show you an eighth of an inch extra rubber on the side-walls—great protection against rut and curbstone wear. We can show you that our spe: cial wrapped tread single cure process eliminates loos: ened fabric and strengthens the carcass to. resist blowouts. Federal Double-Cable-Rase Tires are made in straight wall and quick detachable clincher styles. All sizes ior standard rims. Rugged and smooth tread. FEDERAL RUBBER MANUFACTURING COMPANY MILWAUKEE, WISCONSIN Branches, Service Stations and Distributors in all Principal Cities. Dealers Everywhere i = ComjEnookst com