Life, 1914-03-05 · page 42 of 60
Life — March 5, 1914 — page 42: what you’re looking at
What you’re looking at
This page consists entirely of **advertisements**, not editorial content or political satire. There are no cartoons or satirical commentary here. The ads promote three products: 1. **"Viyella" Flannel** — promoting new spring fabrics (1914) that "does not shrink," available at retail stores 2. **D&A Scotch Ginghams** — with a trade mark warning against substitutes 3. **McCallum Silk Hosiery** — emphasizing quality and gentlemanly appearance The only content approaching humor is a small illustrated sketch at the bottom showing a man warning a woman about wearing thin skirts that reveal her figure—reflecting early 1900s modesty standards. This is mild social commentary about dress codes rather than political satire. The page reflects 1914 consumer culture and advertising conventions, with emphasis on brand authenticity ("avoid substitutes") and social propriety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
418 “LIFE: ve 6 \ ‘| Y | ‘I | A 99/1 A Trade Mark Worth Remembering Regd FLANNEL New Spring Designs for 1914 “ Viyella”’ can be obtained at all leading || retail stores A large range of plain colors, ; | ‘pes! Plaids! seripes Npakes! Avoid Substitute: AVOID SUBSTITUTES! i DAVID & JOHN ANDERSO jit | Facsimile of label on each 2! yard NONE GENUINE WITHOUT THIS ==> Fa ROCKS: ScorcH GINGHAMS. Fac-simile of label stamped on every three (Reed) PYJAMAS, ete. garde of tach piece DOES NOT SHRINK] For Se: st Leading Retail Stores Ss —A WL lot ~ FS Callum Silk Hosiery HE man whose dress is perfect in all its details has an air of poise and sufficiency. The people he meets are pleased because there is absolutely nothing to irritate. Your hosiery detail will be faultless if you always wear McCallum Silk Hosiery. They are made to meet the needs of a gentleman's wear—tich in fabric, faultless in weave, full fashioned to fit perfectly. They are your kind of hosiery. Made in various qualities and innumerable colorings, in plain styles, two-toned ribbed hose and neat clocked effects. Ask to see No. 326 and No. 329—-our most popular two-toned hose. Sold by Dealers Everychere / . SAY! LIL, IF 1 EVER KETCH YE WEARIN’ ONE 0° FAcCallum Bosiery Company, Northampton, Mass. | THEM THIN SKIRTS WHAT SHOWS YER FICGER, IT'LL : comicbooks.com SHRINK