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Life, 1914-02-26 · page 6 of 40

Life — February 26, 1914 — page 6: what you’re looking at

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Life — February 26, 1914 — page 6: Life, 1914-02-26

What you’re looking at

This page is **not a cartoon or satirical content**—it's a straightforward automobile advertisement for the Chandler Motor Car Company of Cleveland, Ohio. The ad promotes the "Light Weight Six" model, priced at $1,785. The text emphasizes the car's reliability and performance: it runs 16 miles per gallon of gasoline, averages 7,000 miles per tire set, and achieves 3-55 mph speeds. The advertisement's main claim is that "A Year's Service has not Suggested One Single Mechanical Improvement," arguing the vehicle requires no modifications because it was engineered correctly from the start. This early-1910s ad targets buyers seeking dependable, economical automobiles by highlighting engineering quality and proven durability rather than luxury features.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Manufactured by an experienced organization with soundest financial standing and highest credit. SIGHT WEIGHT 51 ‘suit BY MEN WHO Know Weighs less than 3000 pounds—-ON THE SCALES—runs sixteen miles per gallon of gasoline—runs seven hundred miles per gallon of oil—averages 7000 miles per set of tires —possesses every high grade feature found on high-priced sixes—Speed, 3 to 55 miles per hour without shifting gears—Climbs every hill between Chicago and Boston on high—Rides the bumps likea oat Distinguished byt the beauty of ils new stream-line body $ 1 78 5 design—and sells yor A Year’s Service has not Suggested One Single Mechanical Improvement The Chandler enters into its second season a tried and true car. Widespread demand has taken the Chandler into every city, every _sec- tion of the country. Owners have put it to test under every conceivable condition. And everywhere the Chandler has made good. So good that we have not found—nor has any one of the hundreds of Chandler oun found—a single mechanical weakness. Men marvel at its power, its flexibility, its economy. 'e have not had to make a single chassis change. The only change for 1914 is in body design, and in this we believe ave achieved the ultimate. Hereis a car thatin its first season met nothing but praise from the criti- men who paid their money for it and expected great things of it. Not one of these buyers was disappointed. And why should the record of the Chandler be otherwise? Who build the Chandler? Men who had been building the highest grade siceylinder Gs cars for seven years. Men who Anco sixes. Men who knew that a high-grade, light-weight eco- Romical sir could be built to sell at a foo price. Men who were competent to build such a car, Why shouldn't such men win out? Just because six-cylinder cars always had been heavy, and high-priced and expensive to run was no reason. Some folks thought it was, but it wasn't. We have proved that it wasn't. For a long time the average car owner contented himself with four-cylinder cars— knowing what he was missing in continuous flexible power and instant responsiveness, but willing to gct along without it so long as it cost so much, Alter a while, though, he beganto demand a “six” that should be within his means. And with a rush the builders of fours began building up their fours into sixes, adding two cylinders, and supplying a demand without meeting its jan ‘aot the Spring of th en—in the Spring of 1913—came the Chandler, Its advent truly marked one of the important epochs of Motor History. For here wasa real six, built by a group of men who knew sixes if any group of men in the world knew. And it was asix that weighed only 2985 pounds completely equipped. It was a six that did anythi thing thet ANY ANY high- priced six could do, and did it economically. Still it sold for $1785. It is not surprising that now—for 1914— other builders of sixes are offering new models at prices something like the Chandler price! Not a bit. The Chandler paved the way and proved it could be done. There is nothing CUT OUT of the Chandler Light Weight Six to make its price possible. Ecery eital detail that’s in high priced cars is in the Chand- ler, And it’s there in highest quality. Read carefully— The exclusive Chandler motor is the finest | American development of the long-stroke motor principle. Rated at 35 h. p., develops all any driver could use, with some to spare. [f Most durable imported silent chains for driving cam shaft, pump and generator. Oiling by positive gear pumpin oil base. Cast aluminum motor base extending from frame to frame. And many other strictly high grade motor fee tures. Controlisinthe center. Left side drive. Bosch High Tension Magneto for ignition. Stromberg carburetor, with hot air and dash priming attachments. Multiple disc ball-bear- ing raybestos clutch. Westinghouse Separate Unit Electric Starting and Lighting System. Ma: P Genuine pe Hoosycomb Mercedes Type ing type Chandler-designrex ale. Tecpe ted F. &S. annular ball bearings in wheels, shafts and differential. Ten and twelve-inchupholsteryhi gh-gradetuftedleather. M ical construction throughout bears the mark of greatest care. General equipment absolutely complete and all high grade. Wheel base, 120 inches. Body style, pure ff streamline. ee beautiful body designs for 1914. See the Chandler. Ride in it. If you are @ driver, drive it. Find oat the kind of service it is giving owners everywhere. See your Chandler dealer at once, for demonstration, or write to us for cataloget, oar ‘Proof Sheet’” to find comparative automobile values and an interesting, convincing little bookle called ““Boagaets.”” f CHANDLER MOTOR CAR CO., 702-722 E. 131st Street, CLEVELAND, 0. D2ZO FPWR OWOLZAOI/L IDs comicbooks.com