Life, 1914-02-26 · page 40 of 40
Life — February 26, 1914 — page 40: what you’re looking at
What you’re looking at
This is **primarily a full-page advertisement**, not a political cartoon or satirical content. The page advertises Columbia Double-Disc Records and the Columbia Grafonola phonograph (a $50 model shown center). The text promotes record pricing (65 cents for ten-inch discs) and lists available dance music selections: tangos, one-steps, waltzes, and Boston/hesitation waltzes. The illustrations flanking the advertisement depict **couples dancing** — scenes showing men and women in early 1910s attire engaged in ballroom dancing. These images support the advertisement's pitch that Columbia records provide quality music for home dancing. The only notable social context: this reflects the **era's popular dance crazes** (tangos, one-steps, waltzes) and the emerging consumer market for home entertainment via phonographs. The advertisement implicitly suggests that owning records and a phonograph enables middle-class households to host dances, reflecting 1910s leisure culture. There is **no political satire** or caricature on this page — it's straightforward commercial messaging from the Columbia Graphophone Company.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fit Your Machine Columbia or Victor 65 cents each is the price of a full thousand ten-inch Columbia Double-Disc Records— quality, tone, reproduction and durabil- ity unexcelled and so guaranteed to you. Other Columbia records all the way up to $7.50. Ask for catalogs. PRN OE. If you think you be too tired when th A 12 inch, $ Th Columbia Grafonola “Favorite” $50 ntact, Other Co Aas trom $25 to $500, Alenia Graphonhene Company NEW YORK, Box B270, Wi WORONTO? oF, 8270. OL WORTH ERULDING comicbooks.com 6 er