Life, 1914-02-26 · page 4 of 40
Life — February 26, 1914 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for LIFE magazine, not a political cartoon. The large illustration shows an exaggerated cartoon figure with an open mouth, labeled "Last Call!" — a visual metaphor for urgent deadline messaging. The text below explains the advertisement's purpose: LIFE's next issue is arriving "next Tuesday" and the magazine is requesting new subscriptions. The accompanying coupon offers three-month subscriptions at special rates (U.S. $1.13, Canadian $1.50, Foreign $1.25). The cartoon figure's theatrical expression of alarm reinforces the urgency of the subscription appeal — conveying that readers should act immediately before missing out on the upcoming issue. This is essentially a promotional pitch dressed in humorous visual language typical of early-to-mid 20th century magazine marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Last Call! Peg > % Enclosed find One Dol- %. lar (Canadian te, $1.13, Foreign a $1.50). Send Live 4 for three months to The overwhelming fact that the Proper Number of LIFE is coming next Tuesday has so completely unnerved us that we ennet at this moment ask anybody to ; subscribe, quote rates, put in coupons or COCR ner do anything else. The’ coupon opposite LIFE, 17 West gist Street, New York 37 inserted by the business office without our knowledge and consent. One Year $5.00. (Canadian $5.52, Foreign $6.04) \