Life — February 26, 1914 — page 38: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Tothe American People Announcement of Rice Leaders of the World Association HIS Association is founded upon the highest principles of busi- ness. Its object is further to develop commercial prestige and business honor in America and the markets of the world, and to demonstrate to the public the high and worthy standing of its members, As an Association it has nothing to sell. To become a member, a concern must possess the following: Qualifications of Membership —A recognized reputation for fair and honorable business dealings. —An honest product, of quality truthfully represented. —A responsible and substantial financial standing. —A recognized reputation for conducting business in prompt and efficient manner. Upon this foundation is based the Emblem of the ing highest business standing in name, product and policy HONOR: QUALITY : STRENGTH SERVICE: ciation, mark- You are cordially invited to become familiar with this Emblem, understand its meaning, and remember it. The principles of the Association and its members are shown in the heraldic symbols of the Association’s Emblem reproduced on opposite page. Honor is represented by the Laurel Wreath. Quality is exemplified by the Wheat Sheaf, Strength is portrayed by the Lion. Service is typified by Mercury, the speeding courier. ion’s motto, “ Be guided by this Foundation"; the speeding chariot denotes “ Leadership.” The principles of Honor, Quality, Strength and Service are fundamental. They stand today, as through the ages, inscparable from integrity, whether of men, of nations, or of commerce. These principles are the keys that ever have unlocked the portals of success. __Carry the Emblem in your minds, and apply its principles in prac- tice—such principles make for happiness and success. When the plans for the Rick Leavers or THE Wortp Association were completed an invitation to membership was extended to certain concerns of unquestioned business standing. Their acceptance of the invitation stands now before the world a lasting tribute to their judgment and foresight, and their apprecia- tion of the principles of such an Association. The business concerns forming the Association have become eligible for membership only by having builded their organizations upon the foundations of honor, quality, strength and service. The present membership of the Rice Leapers oF THE Wortp ASSoctATION represents a capital of several hundred millions of dollars, and every member enjoys the highest class credit listing in standard references. But financial strength is not the only consid- eration, It is third in importance, being essential only permanently to carry on business and to protect the first and second, honor and quality. also is necessary; without effective service—honor, qual- ity and strength would be inefficient. The strong, clear message sent forth in the Emblem will become known everywhere—it will be carried to every civilized country; it will go around the world in the interest of its members, emphasizing the prestige of American commerce. You will identify our members by the Emblem. Whenever you see this Emblem displayed with merchandise you may know that the firm producing that merchandise merits your confidence. Whenever it comes to you through the mail, you may put your faith in the announcement that comes with it. Whenever you see it in an advertisement you can read that message with belief in its integrity. Whenever you see a representative of one of our members wearing this Association’s Emblem Pin, you know he represents a concern of recognized business standing. The Emblem visualizes our members’ principles; their popularity is the reward of public approval, Look through this present list of members and consider what a part these concerns are taking in the progress and prosperity of the world, You already know the high business standing of many of these concerns. Every one of them is held in the same high regard by all to whom they are known. Every concern that may be added to membership, subject tg the‘approval of present members, will be of the same distinctive standing. Such a congress as this, representing business integrity, marks a new era in business history. Cll bE ‘eo Founder and President. Signed: comicbooks.com