Life, 1914-02-26 · page 2 of 40
Life — February 26, 1914 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising for Vogue's Spring Pattern Number 250**, not political satire. The illustration shows a fashionable woman in an elegant black gown displaying dress patterns. A small figure holding a question mark above her head appears to represent a customer's uncertainty about fashion choices. The text emphasizes that Vogue patterns are professionally designed ("hand made"), accurately cut, and composed of "differently colored papers" showing assembly simplicity. A key selling point is that patterns "come from Paris"—suggesting Paris fashion expertise lends prestige and authenticity to American home dressmakers. This reflects 1920s consumer culture: making clothes at home was economical, but Vogue patterns promised quality and sophistication rivaling ready-made garments.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
number of Vogue : : “Wy Vogue’s Spring Pattern Number Get your copy to-day, while the supply lasts. You will find ita real handbook of the smart new mode—and, if you have never used dress patterns, or if you ate not satished with the kind you are now using, you will find that the smart gown, the unusual wrap and the exclusive negligee can all be easily achieved with a Vogue pattem. N the nearest news- stand you will find—in Vogue's Spring Pattern Number—250 working models for your Spring and | Summer Wardrobe. This Pattern Number may settle your dress problems, not only for this Spring but for al- ways! If you are not aregular user of Vogue's patterns, the _ brilliant new collection of 250 selected models will be a revelation. Vogue's patterns are hand made, which in- sures accuracy of cut— and the cut has all the charm and_ distinction that characterizes the magazine itself. These patterns are composed, not of a be- wildering lot of tissue pieces with hieroglyphic markings, but of differ- ently colored papers that show at a glance how simple it is to put them together, ECAUSE the model comes from Paris, a Vogue Pattern gown is a Paris gown! You made it in your own street, but it bears the signature of the Rue de la Paix. Try it for yourself; the Spring Pattern Number is on sale