Life, 1914-02-19 · page 2 of 40
Life — February 19, 1914 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It features a full-page advertisement for NAIAD brand feminine hygiene products, specifically dress shields and sanitary skirt protectors. The headline "'The Crowning Attribute of Lovely Woman is Cleanliness'" reflects early 20th-century marketing rhetoric about women and personal hygiene. The illustration shows a woman in a bathroom examining herself in a mirror, depicting the products' intended use. The advertisement emphasizes practicality—waterproof materials, easy sterilization, and comfort—targeting women concerned with discretion and hygiene standards of the era. This represents how Life magazine's pages mixed satirical content with period advertising, and reveals historical attitudes toward women's bodies and consumer marketing strategies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Puttishet every Tharutny.. Annual Soh Five bears Ten Cents. sod, Sinence “LIFE: Cuse Copyright in England aad the itish Possessions, “ The Crowning Attribute of Lovely Woman is Cleanliness” Shields are the final assur- ance of cleanliness and sweetness. They are a necessity to a woman of delicacy and refinement. They are free from rubber, can | be quickly sterilized in boiling | water. In i or all sizes to fit | every require- ALL STORES. OR SAMPLE SENT ON RECEIPT OF 25 CENTS NAIAD WATERPROOFED SHEETING The Stendard, Washable, Impervious The a. E, CONOVER: CO., Mfrs., eS NAIAD Waterproofed Sanitary Skirt Protector A necessary hygienic protection to the modem SS ee a og Notte Ne Yo a8 Secoas snug fitting dress; assuring | a feeling of comfort in the sheerest gown. A dainty under- } garment that insures the longer life | of the dress skirt. cannot shift out of place. TwoSizes—50c; 65c. NAIAD DRESS SHIELD BRASSIERE The Newest, Coolest, Form-Moulding Garment 101 isa Street, New York Fastened so they |