Life — February 19, 1914 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire or political commentary**. It features a full-page advertisement for NAIAD brand feminine hygiene products, specifically dress shields and sanitary skirt protectors. The headline "'The Crowning Attribute of Lovely Woman is Cleanliness'" reflects early 20th-century marketing rhetoric about women and personal hygiene. The illustration shows a woman in a bathroom examining herself in a mirror, depicting the products' intended use. The advertisement emphasizes practicality—waterproof materials, easy sterilization, and comfort—targeting women concerned with discretion and hygiene standards of the era. This represents how Life magazine's pages mixed satirical content with period advertising, and reveals historical attitudes toward women's bodies and consumer marketing strategies.