Life — February 12, 1914 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Motor Car Ideal To build the best car possible. To make it give the greatest possible satisfaction. That is the ideal of this company. We state it because we believe it will help us to gain and hold the favorable opinion of the public as regards our car and our methods. Our ideal is simple enough—to produce the best, to serve the best. Everyone in our Locomobile organization is working to help achieve this ideal. He is working for Locomobile quality in production or service. Every Locomobile employee is instructed to carry out the company motto: Quality instead of Quantity. Our phrase, “ The Best Built Car in America” is a pur- pose, an ideal—not a claim of superiority. To accomplish our ideal we must supply transportation of the highest quality. Our problems, then, and the functions which we must perform, are similar to those of the ocean liner and the limited express train, The Cunard Line, with its wonderful record for both safety and speed, does not actually build its ships. Ordi- narily the American railroad does not build its rolling stock. The Locomobile car is completely built in the Loco- mobile shops. We create our car in its entirety, and father our product indefinitely during its use. We design the Locomobile to be stylish, roomy, luxurious, efficient, and above all safe. After the design is worked out and accepted a model car is built, which is tested on the road for months. After the model car is accepted and approved preparations are made to build it. The Locomobile is built in limited quantities in a plant specially designed for quality work. It is built from selected materials of the highest prices and quality, and it is made by expert New England mechanics, Every part is tested; every group of parts is tested; every chassis and every completed car is tested. We feel that this complete and thorough testing our product is a necessary step in the working out of our policy, Our idea in going to all this expense and trouble is to make every Locomobile like every other Locomobile, down to the smallest details that have to do with efficiency, com- fort and safety. The completed Locomobile when delivered to the owner is watched over by one of our sixteen branch houses dis- tributed throughout the country. These branch houses are dedicated to the Locomobile owner. They are operated by men trained and employed by the Locomobile Com- pany. They are stations for service, as well as salesrooms. The‘word Service, so far as we know, has never been defined. Our definition of it may be interesting. We define Service as follows: That effort expended by members of the Locomobile organization and Locomo- bile chauffeurs which produces the continued satisfaction, comfort and safety of the owner with the least possible inconvenience and expense. Our branch house system was inaugurated in 1899, our first year, as an important part of our policy. The information and experience resulting from the opera- tion of these branch houses has enabled us to better our car and our service every year. The Locomobile Company of America Bridgeport, Conn. comicbooks.com