Life, 1914-02-12 · page 34 of 44
Life — February 12, 1914 — page 34: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and editorial content**, not political cartoons. The main content discusses the **Metropolitan Opera Company's publicity strategy** for new operas. The satire critiques their inconsistent approach: they heavily promoted mediocre operas like Damrosch's "Cyrano" with extensive pre-release hype, yet gave little advance notice to genuinely great works like Mussorgsky's "Boris Godounoff," which nonetheless received tremendous public acclaim. The cartoon "Waiting at the Church" (bottom left) appears to use a familiar phrase suggesting someone or something stood people up—likely commenting on the opera company's unreliable or disappointing presentations despite their promotional efforts. The page is dominated by **advertisements for Buffalo Lithia Springs Water**, featuring endorsements from prominent Richmond, Virginia physicians claiming medicinal benefits for treating uric acid disorders, gout, and kidney ailments—typical patent medicine marketing of the era. The Vera Sweet chocolate advertisement and Jasco Tank ad occupy the right side.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
86 BUFFALO LITHIA SPRINGS WATER - is NATURE’S GREAT AND SIMPLE AID IN combating and forestalling dis- eases arising from Uric Acid_and other insidious blood isons, This » great Solventeliminatest! ese poisons by cost them eprom the system in NA’ OWN WAY! ‘URE’ The Whole World Bows to Medical Science! Read the appreciative words of testimony and tribute bestowed upon this great Water, as voiced in the frank though eloquent statements presented herewith by members of the Medical Fraternity, in themselves of the highest and most un- impeachable standing} Dr. StTuaRT McGuire, Richmond, Va., Surgeon in charge of St. Luke’s Home, Professor of Principles of Surgery and of Clinical Surgery, University College of Medicine, Richmond, Va., etc.: “In cases of headache from lithemia, of headache from passive congestion of the kidne: of Strangury from concentrated urine an ahost of other ills, I alwaysadvise Buffalo Lithia Water.” EORGE BEN A » Medial Society And Prolessor of Gynecology an Sitiwere asked what mineral water asthe whdest nge of usefulness, | would unhesitatingly answer juflalo Lithia, In Uric Acid Diathesis, Gout, Rheu- im, Lithemia and the like, its beneficial eflects are promptand lasting. ® *°® Almost any cas Pyeliis and Cystitis wil be alleviated by it ie Solvent and Eliminating this in Calculus, and have known its Yong-continued se to permanently break up the gravel-forming habit, ‘The late HUNTER McOUIRE, AL D., LL. D., Ex. President, American Medical “Association and of Medical Society of Yircinia, Late President and lessor of Chnical Surgery, University College of ¢, Richmond, Va., etc., said of Buflalo Lithia : “I know from constant use of it pe ractice that the results obtained from its use are lar beyond those which would be warranted by the analysis given, I am of the opinion that it either contains some wonderful remedial agent as yet undiscovered by medical science of its elements Bre so delicately combined in Nature's laboratory that they defy the utmost sicill of the chemist to solve the Secret of their power." Buffalo Lithia Water fs sold by all druggists and everywhere mineral waters are sold, BUFFALO Litnta Springs — “WAITING AT THE CHURCH” JE RESES Unheralded and Unsung cr seems to be the policy of the Met- ropolitan Opera Company to send out preliminary eulogies of only those operas whose mediocrity is undeniable. Concerning works of real genius a dis- creet silence is maintained until they have received the inevitable stamp of public approval. Last year the gigantic “Boris Godounoff” of Moussorgsky was ushered in with scarcely a mur- mur of introduction. Yet the tumult and the shouting of its reception has not yet died. Later cafne the fond hope of the imitative American school, Walter Damrosch’s “Cyrano”, at- tended with pomp and circumstance and preceded by a multitude of his- toric details, personal interviews, lec- tures, recitals, hopes, fears, ambitions and prophecies. But even the very general affection for the composer and the victimized singers could not arouse more than a mild enthusiasm, and “Cyrano” is already almost forgotten. This year the blare of trumpets her- alded the approach of a new Richard Strauss monstrosity, “Der Rosenka- valier”. To the credit of the Metro- politan directorate be it said that this opera was produced primarily as a public duty, and in the face of almost certain financial loss, owing to the up- to-date business methods of the com- poser. Yet, in spite of a preliminary publicity which broke all records, and in spite of the advanced prices charged at the opening performance, “ Der Rosenkavalier” was far from a bril- liant success. And now, for the second time, the startling contrast appears in the pres- entation of a new Italian opera, Monte- mezzi's “L’Amore dei Tre Re”. Two weeks before the first performance no information had been given out beyond the fact that the composer was a young man and that his opera had been successful in Milan last season, The new work was unconcernedly an- nounced one day as part of the regular weekly bill, and even then there was only a ripple of public interest. But when two acts of “L’Amore dei Tre Re” had been played, an American audience for the first time in years sat gasping with incoherent astonishment and spontaneous ecstasy at the revela- tion of a supreme work of art. Not since Conried snatched “ Parsifal” from the sacred altars of Bayreuth has the Metropolitan Opera House har- bored a spark so full of the potential fire of genius. If it is an insult to American in- telligence when hawkers of publicity clamor forth the marvels of “ Cyrano” and “ Der Rosenkavalier”, surely it is a delicate compliment to our audiences ‘Vera Sweet is a delicious box of rich, pure choe- olates whove centers are as full of surprises ane woman's logic. Get acquainted with Vera Sweet. You will find her at your conlecioners of atthe comer nig store. ‘you can't‘ocate her, send ws $1 and well perce! | pet you ‘size bor tell you where to find write us for "The Sweetest Story Ever |} her. Fela. "Stat for the aking. ‘A. 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