Life — February 5, 1914 — page 44: what you’re looking at

What you’re looking at

This is a **Pall Mall cigarette advertisement** from Life magazine (February 5, 1914), not political satire. The image depicts an equestrian statue of a figure on horseback in an urban London setting, with period buildings visible in the background. The advertisement's text reads "A Shilling in London / A Quarter Here," emphasizing the cigarettes' affordability and international availability—a Pall Mall cost one shilling in London but only a quarter (25 cents) in America. The equestrian monument likely references a famous London landmark, though the specific statue isn't clearly identified in the visible text. The silhouette style was common in early 20th-century advertising design. The ad aims to convey sophistication and British prestige while highlighting competitive American pricing.