Life — January 29, 1914 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

IHE HUDSON engineers, headed by Howard E. Coffin, this year bring out a sensa- tional Six. A Six which legions of motorists have long been wait- ing for. This car—the new HUDSON Six- 40—weighs only 2,980 pounds, certified railroad weight. It contains a new-type motor, small bore and long stroke. A type which European engineers regard as finality in low operative cost. And it sells for $1,750—a price far below cars of any type of the same size, class and power. Compare, for instance, with the HUDSON “37"—the best four-cylinder car that ever went from this factory. The new Six-40 weighs 400 pounds less. It consumes one-fourth less fuel. Yet the Six-40 is longer, more powerful, and it has two extra disappearing tonneau seats. This is largely due to a new-type mo- tor, not feasible in anything but Sixes. The Reign of Sixes The Sixes started in the high-price field, because they were heavy and costly, and they consumed extra fuel. We have seen them gradually come down, until they captured the whole field above $2,100. They did this because the Six is smooth-running and flexible. —_It is free from vibration, economical of tires. It avoids changing gears in slow-moving traffic, or in mounting any reasonable grade. This luxury of motion—like constant coasting—wins anyone who once rides in a Six. Now comes, for the first time, a qual- ity Six to sell below $2,000. In addi- tion to that, it offers very light weight. And to all that it adds a low fuel con- sumption, below any comparable car. Now men who want these things— modest price and weight and operative cost—will find them all in this HUD- SON Six-40. They will find this Six- 40 excelling on these points any other type of car. New Ideals in Beauty With this new economy this Six-40 combines new ideals in beauty. Ithas a HUDSON Six-4 Wheelbase, 123 inches. === HUDSON Sie dO | New Ideas in /Sixes A new lightness—2,980 pounds. A new-type motor which immensely lowers operative cost. A new-style body of the most distinguished type. | A new price—$1,750—for a high-grade Six. streamline body of the most distinguished type. These flowing lines which wipe out the dash angle mark the accepted European vogue. And European vogue | in bodies is always followed here. The finish is rich, the upholstering luxurious. Many new ideas in comfort and convenience are embodied in the car. In fact, this Six-40, in design and equipment, is almost identical with the | new HUDSON Six-54. That is our larger Six—price, $2,250—which many pronounce the handsomest car of the year. Go see this car at your local Hudson showroom. Ride in it, | compare it. This is the most pop- ular model we ever put out. Also write us for Howard E. Coffin’s 55-page book. i Electric horn—license carien—tire hold- [J Seats upto 7 passenger. Diening searchlight. err trunk rack— z ‘Two dappraring seats. Concealed hinges Price, $1,750 F, O. B. Detroit, Leh side dave. Concealed speedometer gear. Wire with extra wheel, $75 extra Gasoline tank in dash, Delco patented system of electric lighting and Standard roadster, same price. Entra ties carried ahead of front door tarting. Cabriolet roadster, completely enclor f “One Man" top made of Pantasote. Integral rain-viion windshield. ed, but quickly changed to an open ick-adjusting curtains. Hudson Motor Car Company, 7771 Jefferson Avenue, Detroit, Mich. | Hand-buffed leather upholstery. roadster, $1,950. (ig) comicbooks.com