Life, 1914-01-29 · page 38 of 40
Life — January 29, 1914 — page 38: what you’re looking at
What you’re looking at
This page is primarily advertising and book reviews, with two satirical commentaries embedded: **"Johnny's Progress"**: A brief joke about a boy returning from boarding school who learned French politeness ("Thank you," "If you please") but never managed to say these things in English. The satire mocks American manners and education. **"Spondylotherapy"**: A pointed satire of pseudoscientific medical fads. Attributed to the *Cleveland Plain Dealer*, it ridicules a supposed "San Francisco physician" whose gospel claims that the color red—worn on clothing or painted on walls—cures laziness and boosts human efficiency. The passage mocks both the inventor and gullible followers of this invention. The surrounding advertisements for reducing garments and Dr. Jeanne Walter's rubber corsets reflect period obsessions with body modification, while the books listed were contemporary publications circa 1910s-1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CU ER'E PARIS ! ined lo metal can touch you 25¢-50¢ DISCRIMINATE-INSIST UPON PARIS Johnny's Progress “Tam glad to sce you home, Johnny,” said the father to, his small son who had Leen away at school, but who was now home on his Christmas vacation, “ How are you getting on at school?” "Fine," said Johnny. “I have learned to say ‘Thank you’ and ‘If you please’ in French.” “Good!” said the father. “That's more than you ever learned to say in English.""—Lodies’ Home Journal. That part of the body of male or female, opposed to a good figure, uncomfortable, and _ useless, but which can be easily and speedily REDUCED BY WEARING Dr. Jeanne | Walter’ fy Rubber Garments By inducing pere- piration these 4s ments cause the ‘and speedy re- jon of all unnec- ary fiesh. They cover the entire body orany part, They are en- lorsed by leading physi- BUST REDUCER, $5 The reducing qualities of this garment are remarkable, at the ime tine It gives added com fort and style. Neck and Chin Reducers, $3 Chin Reducers only, $2 19. Suits, Stockings, Jackets, etc.. for the purpose of redociog the | Invaluable to those suffering from rheumatism. tubber Elastic Bust Reducer, $3 Made of dainty white rubber webbing-—delightfal support with of without comets, reducing the fare athe Elastic Webbieg * Sto des” $8 45 West 34th St., NEW YORK | it Parcnece Pat AMMERER, 1099 Watwor He. AWELE MILLAR On $00 Geary E BURSHAM, 198 eet Stace St | Spondylotherapy Spondylotherapy is the gospel of secing red. It has been invented and promul- gated by a San Francisco physician, and already numbers its little squad of de- votees. The spondylotherapists declare that red is the greatest human energizer. A man or woman who is an habitual victim of weariness may be stirred to amBition and activity by wearing a red shirt, red stock- ings or a red necktie. A room papered or painted a glaring red is the ideal workshop. Redness tends to bring out the maximum of human efficicncy. There is no case of laziness so serious that it cannot be cured by persistent spon- dylotherapic treatment. —Cleveland Plain Dealer. Books Received Anthology of Magazine Verse, by Wil- liam Stanley Braithwaite. (Published by the author at 27 Ellsworth Avenue, Cambridge, Mass. $1.00.) The Irene Osgood Thought Book. (Published by John Richmond, London, Eng.) Youth's Encounter, by Compton Mac- Kenzie. (D. Appleton & Co. $1.35.) Another Man's Shoes, vy Victor Bridges. (Geo. H. Doran, $1.25.) Julia Ward Howe and the Woman Suffrage Movement, by Florence Howe Hall. (Dana Estes & Co., Boston, Mass. $1.00.) From the Angle of Seventeen, by Eden Phillpotts. ‘Little, Brown & Co., Bos- ton, Mass. $1.20.) Idonia, by Arthur F, Wallis. (Little, Brown & Co., Boston, Mass. $1.30.) The Seething Pot, by George A. Bir- mingham. (Geo. H. Doran Co, $1.20.) The Toe, and Other Tales, by Alexan- der Harvey. (Mitchell Kennerley, $1.25.) John Ward, M. D.. by Charles Vale. (Mitchell Kennerley. $1.25.) Blister Jones, by John Taintor Foote. (Bobbs-Merrill Co., Indianapolis, Ind. $1.20.) The Barbary Coast. by Albert Edwards, (The Macmillan Co.) In the Heart of the Christmas Pines, by Leona Dalrymple. (McBride, Nast & Co. 50 cents.) The Man Who Found Christmas, by Walter Prichard Eaton. (McBride, Nast & Co, 50 cents.) The Life of Henry Labouehere. by Algar Labouchere Thorold. 1G. P. Put- nam's Sons. $4.50.) European Dramatists, by Archibald Uenderson, (Stewart & Kidd Co., Cin- cinnati, O.) North and South, by Stanton Davis Kirkham, (G. P. Putnam's Sons. $1.75.) Happy Women, by Myrtle Reed. (G. P. Putnam's Sons. $1.50.) Mr. Togo, Maid of All Work, by Wal- lace Irwin. (Duffield & Co. $1.25.) Votes for Men, (Duffield & Co. 50 cents.) Short Plays, by Mary MacMillan. (Stewart & Kidd Co., Cincinnati, O. $1.25.) The Gift, by Margaret Douglas Rogers. (Stewart & Kidd Co., Cincinnati, O. $1.00.) The ordinary ‘‘com- mercial’’ whisky is sold in an entirely unsatisfactory way. The mere fact that the package bears a label that you may be famil- iar with, in no way insures the qua- lity of the contents of the package. Our brand, for a cen- tury and a quarter has had but one claim upon the patronage of discriminating men, i. e.—we have maintained uniform merit. Other whiskies, thru necessity possibly, have ranged from very good to extraordinarily bad— always under the same label. There is one thing you can always be sure of— James E, Pepper The National Whisky is as fine liquor today as it was in 1780; it will be just as fine in all the years to come. A Trial Shipment We offer to send four arts, express prepaid (east of the ocky Mts.) for $5; with the under- standing that you may use up one quart in testing. If you desire the money re- funded after the test, you need only ask for it. The James E. Pepper Distilling Co. Lexington, Ky. Retabliaded 1790 DEAR—IF YOU CAUSE THE WATER TO RISE ANY HIGHER, WE'LL SURELY DROWN.” comicbooks.com