Life, 1914-01-29 · page 3 of 40
Life — January 29, 1914 — page 3: what you’re looking at
What you’re looking at
This page is **not a political cartoon**, but rather an **advertisement for Vogue magazine subscriptions**, published in Life magazine (page 171). The ad promotes Vogue's upcoming "Spring Fashion" issues, listing twelve special issues from March through August covering topics like spring dress materials, millinery, bridal fashions, and children's clothing. The sales pitch is straightforward: for a $2 subscription investment, readers can access fashion guidance that will allegedly save them $200 by helping them make informed clothing purchases and avoid costly mistakes. The "coupon" shown in the image's corner was the subscription mechanism—readers would tear it out, include $2, and mail it to Vogue to begin their subscription. This reflects early 20th-century magazine marketing practices, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
171 Before spending a single penny on new clothes, before even planning your Spring wardrobe, consult Vogue’s five great Spring Fashion numbers! Beginning with the Forecast of Spring Fashions they follow now one right after the other! In the next few months—the very period in which these special Spring Fashion numbers appear—you will be selecting your entire Spring wardrobe, and paying out hundreds of dollars for the things you have selected. HE gown you buy and never wear is the really expensive gown! Gloves, boots, hats, that just miss being exactly what you want are the ones that cost more than you can afford. Why take chances again this year when by simply sending in the card and at your convenience paying $2—a tiny fraction of the loss on a single ill-chosen hat or gown—you can insure the correctness of your whole Spring and Summer wardrobe? $2 INVESTED IN VOGUE MAY SAVE YOU $200 For $2—a tiny fraction of your loss on a single ill-chosen hat or gown— you may have before you at this important buying season all five of these special Spring Fashion numbers. Not only that, but all through the summer, the other numbers that follow them. Here are the twelve numbers of Vogue you will receive Spring Patterns March 1 Summer Fashions Jane 1 Working models for one’s whole The final showing of the Sum- Spring and Summer wardrobe. mer models that will be. March 15 European and Travel Jane 15 Spring Millinery t The newest models in smart Where to go, how to go, what very earliest of the fashion numbers—the ‘ou can, of course, get it and all the others from your the demand always clears the stands in a few days! If no news Setting Vogue, make sure of your copies now by sending in this coupon: hats, veils and coiffures. Spring Fashions April 1 "The last word on Spring gowns, waists, lingerie and accessories. ‘Smart Fashions for Limited Incomes April 15 First aid to the woman who must dress smartly on a mod- erate income. Interior Decorations of Summer Homes Mey! ‘A journey “thro’ pleasures and palaces” in Newport and else- where. Bride's . ‘Last Spring fashions and spe- cial bridal interests. May 15 to wear and how to wear it. Hot Weather Fashions Joly 1 The correct wardrobe and equipment for all outdoor oc casions. Hostesses Joly 15 The fine art of entertaining, indoors and out. London & Paris Seasons Aagest What is going on in the beau monde abroad. Children’s Fashions Acgust 15 Outfits for the infant and the school boy or girl Spring Dress Materials—is already on the newsstands. newsdealer. But you will have to act quickly sdealer is nearby or if you have any trouble LL you have to do is to write your name and address, tear off the coupon in the corner, and mail to Vogue. If you wish to enclose the $2 and save us bookkeeping, we will show our appreciation by sending you at once with our compliments the Spring Materials Number, just out,thus making your subscription thirteen numbers instead of twelve. coupon without money. continue through the next eleven numbers, the If more convenient, however, you may send In that case your subscription will start with the Forecast and bill being sent you on March Ist. comicbooks.com