Life, 1914-01-22 · page 38 of 40
Life — January 22, 1914 — page 38: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not satire or political commentary. The page promotes Goodrich Safety Tires, emphasizing their "Safety First" trademark—five thick tread bars and a cross tie pattern visible in the tire illustration. The messaging reflects early automotive safety concerns (ca. 1910s-1920s): tires that grip wet roads, prevent skidding, and provide durability. The "Safety First" slogan was a widespread industrial safety movement of that era. The advertisement includes a price list for various tire sizes, positioning Goodrich as offering competitive, standardized pricing against unscrupulous dealers. The phrase "Don't pay more than the prices named here" suggests dealers sometimes overcharged for non-skid (early tread-pattern) tires. The tagline "There is nothing in Goodrich Advertising that isn't in Goodrich Goods" claims product integrity. This represents vintage automotive marketing targeting middle-class car owners concerned with safety and value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Five Bars and a Cross Tie—the Safety First Symbol Five thick, tough Goodrich rubber fingers— They dig down through mud, slush and ooze; they clean and grip the road. They stop the skid before it starts. They give you lower-cost mileage because of the extra thick- ness of rubber at the point of contact. Goodrich tec Tires Don’t experiment. Don't take chances. Look for the five bars and the cross tie when you choose a non- skid tire. Read the reduced prices below. Better still, tear out this price list and hand it to your dealer. Don’t pay more than the prices named here for the accepted standard non-skid tires Size Smogth Tread Safety Tread 30x3 $11.70 . 34x4% | $33.00 | $35.00 | 30x3% 15.75 . 35x 4 34.00 36.05, | 32x 3h 16.75 . 35.00 37.10 | 33x4 23.55 25.25 || 37x5 41.95 44.45 | 34x4 24.35 26.05 || 38x5%| 54.00 57.30 | Site Smooth Tread | Safety Tread | Prices Prices Dealers almost everywhere have Goodrich Tires in stock or can get them for you from one of our branches or depots. Fat The B. F. Goodrich Company aux Factories: AKRON, OHIO Branches in All Principal Cities There is nothing in Goodrich Advertising that isn’t in Goodrich Goods comicbooks.com