Life — January 22, 1914 — page 29: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

e e : Ride on These Wings of Steel Flexibility, Security, Durability—all these essential qualities are forged into Detroit Springs. Their ‘‘give and take,’? backed up by a stur- diness unequalled, enables your car to skim the roughest road with comfort and safetytoyou. They afford, as well, a constant protection to your car’s mechanism. There is only one true test of spring worth—the test of time. One ride—even one year will zor tell the lasting story. That is why Detroit Springs can carry a two year guarantee—they have the quality that holds. For your own satisfaction and safety, you should demand that your next car be equipped with RESILIENT Demand the | p) The Springs . Springs Which Are Dry Bearing this Self-Lubricating ON 5 wee a Trade-Mark The result for you will be springs that tty without sacrifice. will not squeak, rattle, settle or break. 7 Detroit Springs for each individual make Comfort in riding such as you have never aso of car are planned, forged, treated, fitted thought possible. r y # and tested for that car and no other, Your And these accomplishments for you are . emergencies as well as your every day road not something Detroit Springs just happen i b b experiences, are multiplied, and form the to provide. Years of research and experi- his f § 4 uncompromising standard by which the ment, tests beyond number by top-notch h » Shay springs for your car are tested. spring engineers—have combined to make e . The ‘Initial Test,’’ the ‘‘ Hardness Test,’” quality of material, workmanship and re- 4 the ‘Capacity 1 "—one proves the ‘- sults, an unchangeable habit at the Detroit manence of the resiliency, one determines Steel Products factory. yj / | whether the texture strength is up to stand- Triple Heat Treatment, for example, is - ‘ ard, one tests complete spring repeatedly. taken as a matter of course. Single or * Combined, these tests try the spring as double heat treatment, even, only too often no road ordeal could, And the spring must satisfy the manufacturer whose product is ~ come through unscathed or it is rejected. hurriedly made to sell at a price, . > Write for the booklet that explains these But nothing short of the Detroit Steel ; 5 tests in detail and demonstrates your need Products triple and exact heat treatment of Detroit Springs. It explains how Detroit and oil quenching will insure against sag- y F Springs insure you safety and lengthen the ging, weakening and breakage. Therefore 2 like of ‘your car and tires. nothing less than this standa: s a min- tudy the"newly invented self-lubricatin, ute’s consideration in Detroit Spring man- Ax Indication of Detrolt Spring mi, ate which removes the possibility of Btacture pute exactness is found in the “eye * . . Me which is reamed out by machine here spring squeak. Learn of the two-year guar- Everywhere from ore to finished product shows. to one one-thonsandth part of antee which puts full responsibility for your our demand of D. S. P. engineers is Qual- pala riding comfort and spring safety up to us. Detroit Steel Products Co., 2254 E. Grand Blvd., Detroit, Mich. Manufacturers of F7RCS/0, Solid Steel Windows