Life, 1914-01-08 · page 44 of 44
Life — January 8, 1914 — page 44: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire. It promotes the Pierce-Arrow automobile, a luxury car manufactured in Buffalo, New York. The image shows a stylized black silhouette of an early 1910s touring car driving past an impressive civic building (likely a courthouse or government edifice), establishing the vehicle's association with prestige and success. The advertisement's copy claims the Pierce-Arrow deserves credit not merely for engine quality, but for added "conveniences, refinements and luxuries" that collectively define luxury automotive experience. The decorative border with Art Deco elements emphasizes elegance and sophistication aimed at wealthy readers of *Life* magazine. This represents early automotive marketing targeting the affluent class during the era when automobiles were luxury goods rather than mass commodities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eo" oa 2 @ a) bas @ r CJ @ THE PIERCE-ARROW CAR takes a just credit and no more thana just credit for the quality of its engine, but it has added to that engine conven- iences, refinements and luxuries which, together with perfect service and easy control, give the luxury that is expressed by the words ‘‘Pierce-Arrow Car’’ The Pierce-Arrow Motor Car Company, Buffalo, New York