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Life, 1914-01-08 · page 37 of 44

Life — January 8, 1914 — page 37: what you’re looking at

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Life — January 8, 1914 — page 37: Life, 1914-01-08

What you’re looking at

This page is primarily **advertising** with a secondary editorial column about opera translation. ## The Editorial ("Translated Opera") The article criticizes the Century Opera Company for offering only $50 in gold for a high-quality English opera translation—work that professional translators would charge far more to complete. The writer argues this is inadequate compensation and questions whether any living person could simultaneously meet all requirements (linguistic accuracy, poetic quality, and singability). The piece sarcastically notes the "prize" is insultingly low given the complexity of the task, and calls on the Opera Company to properly fund translations before the next season. ## The Advertising The bulk of the page contains two major advertisements: **Westinghouse Electric Systems** (automotive electrical equipment) and **Kelly-Springfield Automobile Tires**. Both emphasize experience, reliability, and simplicity of design. The ads list numerous 1914 automobile manufacturers using these components. There is no political satire or caricature on this page—it's a straightforward mix of editorial commentary and commercial advertising typical of *Life* magazine's format.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Translated Opera TH one point which has been in- disputably proved by the opera-in- English experiment is that not a single adequate English translation of an opera exists at present. The versions which have been heard on the stage of the Century Opera House have de- scended gradually from bad to worse, and not one of them has given satis- faction either to lovers of music or to lovers of English. An advertisement appearing in the programmes of the Century Opera Company supplies the real index to the situation. A so-called “prize” of fifty dollars in gold is offered for an operatic translation which “ should be as poetical as possible”, but in which “the meaning of the original text must be preserved”. It is further stated that “particular consideration should be given to the correct placing of vowels and accents”. In other words, this munificent prize is offered for a trans- lation which will not only read well as a libretto, but also sing well on the stage. It seems incredible that the Century management should not be aware of the fact that for such a piece of work the veriest hack-translator would be paid by the average music publisher at least five times the amount here offered as a “prize”. And all records prove that even this rate of payment has thus far been insufficient to com- mand thoroughly satisfactory work. It is a question whether any man now living combines all the qualities necessary for the artistic translating of words set to music. If such a man exists he will certainly not be tempted by a prize of “fifty dollars in gold”. It may be that the real solution of the translation difficulty is to be found only in the collaboration of a linguist, a poet and a musician. Whatever the method, and whatever the cost, it is obviously the duty of the Century Opera Company, as sponsor of operas in English, to see that adequate trans- lations are provided before the begin- ning of another season. Ss. S. Simplicit y, the Hall-Mark of Experience eee coupled with successful operation is ob- tained only by wide experience. Westinghouse Electric Systems Starting — Lighting — Ignition are the result of the wide experience of their designer and manufacturer, a company pre-eminent in the electrical field since the beginning of the industry. A few of the features of simplicity distinguishing these systems are—a single wire is used, instead of two, to make each connection. The ignition and lighting generator, or the generator for lighting only, is so constructed that the current is self-regulating—no external regulating devices are required. The generator is permanently connected to the engine and mes a part of it—no additional drive and no clutches are used. ere is a car to suit every requirement in this list of 1914 cars using Westinghouse Electric Systems. * Austin Automobile Co, * A.C. Barley Co., “Halladay” * The Bartholomew Co., “Glide” t Brewster & Co. “Delaunay-Belleville” t J. L Case T. M. Co, t Chadwick Engineering Works, “Great Six” t Chandler Motor Car Co., “Light Six” + Palmer & Singer Mfg. Co., “Brighton Six” Geo. W. Davis Motor Car Co. t The Pierce Arrow Motor Car Co. tis Motor Car Co. t Pullman Motor Car Co. A. § Stevens Duryea Co, ? Wichita Falls Motor Co. d Ignition, Starting and Lighting. t Lighting and Idnition, § Lighting Only. ion on Westinghouse Electric Systems sent on request. Sold to automobile manufacturers only. Westinghouse Electric & Manufacturing Company Automobile Equipment Department Main Office, East Pittsburgh, Pa. Forty-four Offices: Service Stations in Principal Cities t Hupp Motor Car Co, * W. H. Melntyre Co, t Marion Motor Car Co. ¢ Moreland Motor Truck Co. t The Norwalk Motor Car Co, * Oakland Motor Car Co. R, Kelly- Springfield Automobile Tires Tire-making is like aeroplaning. It requires experience, a trained and careful hand, and an absolute knowledge of quality in materials. An Acrostic V ILLING worker wrestling with Washington. Indomitable individual indicating in- genious improvements, ane Learned leader lashing looting lobhy- masters in both professions are those who survive. Kelly-Springfield Tires ists, and Tubes have been longest in the field and they still are above all others. KELLY-SPRINGFIELD TIRE COMPANY Branch offices in New York, Chicago. Philadeipsia, Boston, St. {oui ‘innatl, San Franc Los Angeles, Cleveland, Balzimore, Seattle, Atlanta, Ai ~ Batali ‘The Hearn Tire & Rubber Co., Calumet, Obo Boss Rubber Co., Denver, Cold. South's Hdwe & Woodstock Central Rubber & Supply Co. MR. Olmsted & Soa, 31 Serious Solon showing salubrious Cor. B'way & 57th St., samples, Outspoken official opposing obscure obstructions, New-fashioned notable noticing na- wher Co.. Houston, New Haven, Cont comicbooks.com