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Life, 1914-01-01 · page 31 of 44

Life — January 1, 1914 — page 31: what you’re looking at

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Life — January 1, 1914 — page 31: Life, 1914-01-01

What you’re looking at

This article satirizes the commercialization of classical music performance in early 20th-century America. The author argues that financial resources, not genuine talent, now determine who becomes a concert "virtuoso." The satire targets wealthy amateurs who hire professional managers and press agents to manufacture publicity, book concert halls during off-hours, distribute free tickets to create crowds, and generate favorable newspaper reviews—all to appear legitimate. These "near-virtuosos" (described as "strange birds of European plumage") then tour smaller towns to recoup their New York investment. The piece mocks major music critics who refuse attending such concerts or offer meaningless praise, rendering the entire enterprise self-serving. The proposed solution—a municipal jury of genuine connoisseurs to evaluate aspirants—is offered tongue-in-cheek, suggesting the absurdity of the situation. The adjacent **Resinol Soap advertisement** is unrelated content, typical of period magazine layout.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Reward of Virtuosity 'HIS is the open season for the near- virtuosos of the concert stage, those strange birds of European plum- age who appear at regular intervals, flap their wings in the face of an apa- thetic audience, emit an excited squawk or two, and subside again into well- merited obscurity. There was a time when a certain technical proficiency or an unmistakable individuality of talent was considered necessary before a musician dared to appear as a profes- sional virtuoso. The modern system, however, has brought about a different state of affairs. Anyone with adequate financial resources may now secure a i concert début and compel at least the e ing notice of the press and the Y/, TP) public. The aspirant for musical fame TP C. COT Sj i first pays a good round sum to a man- . ager and a press-agent and thus pro- > cures the preliminary publicity which ZWD G00 aT is absolutely needed. Then a public concert-hall is hired, preferably for an afternoon or evening when no real music is offered elsewhere in competi- tion. Tickets are given free of charge For a woman there can be no luxury equal to the conscious- to all the friends of the “artist” and ness that skin and hair are in principal to the long list of “ paper-chasers” at H perfect condition, To keep them “sens the disposal of the manager and press- ’ i Ot $0, a soap is needed which thor- jo Lae, agent. Thus the hall is comfortably | ' oughly cleanses and at the same s iy time has just the right soothing, Mie ict oben of ceesaae | ) antiseptic action to maintain The chief object of giving such a 2 | ; their natural health and beauty. concert in New York is to gain the , . favorabl f th * di Resinol Soap does this be- avorable comment of the leading al cause it is an exquisitely pure newspaper critics. Fortified with these and cleansing toilet soap cor press-notices, the, near-virtuoso may é | taining Resinol, which ph safely undertake a tour thr. cians have prescribed for years stler ur through “ihe in the cure of skin affections. smaller towns, and may even succeed bi It a clear complexion and soft eventually in paying off the entire de- thick, lustrous hair are worth ficit of the New York début. Often, j more to you than the few cents however, the vet ritics whose opin- sometimes saved by using an i py erities: wb A ordinary soap, you owe it to ion is most desired refuse to attend yourself to know Resinol Soap. such a concert, or, if they do conde- Relist’ S3e6ts cater naunness esinol Soap i - scend to come, dismiss the whole affair | cred; its rich brown is given it by ‘i : i —) the Resinol it contains. Twenty-five with a few words of polite and non- cents at all druggists and dealers in committal comment absolutely valueless toilet goods. ‘or guestroom trial itici: he cake, with miniature box of Resinol as real criticism. In such cases near- Ointment, write to Dept. 6-C, Resi- virtuosity must be its own reward. nol, Baltimore, Md. One possible solution of the problem P Resinol Shaving Stick, also, con- ae se I tains Resinol, making it ‘most Presents itself. If the journalistic i < egreesble for men ah tender | opinion of New York is really so valu- faces, Trial om. requests able, why not have a municipal jury ——e . = of recognized connoisseurs appointed ) a to pass judgment on all aspirants to musical eminence? Thus a long-suf- GOLD EDGES 4 fering public would be spared the 7 ifFICiAL RULES NG PLAYING CARDS ei agony of attending such trial perform- sf YARD GAMES ances, the necessity’ of hypocritical a For Social Play Hoyle up-to-date For General Play mo flattery would be avoided, and the path dlodes some bright new packs [MA SENOISCIN STAMPS Jam Dicrcle quality made and main § of musical progress cleared of numer- tad alike by those who } ous distressing obstacles. The only ‘ f objection to the plan is the impossibility tame of paying such a jury a salary propor- 30 PER Pack fi abi tionate to the demands upon their time, THE U.S.PLAYING CARD CO.. CINCINNATI, U cite ced conte cig comicbooks.com