Life — January 1, 1914 — page 2: what you’re looking at

What you’re looking at

# 1914 Moon Motor Car Advertisement This is primarily a **car advertisement**, not political satire. The Moon Motor Car Company of St. Louis presents their "Light Weight Six" model, priced at $2,150 for the Torpedo touring version. The "satire" is gentle corporate humor: the company claims they told engineers to "Design the Best Light Weight Six" without worrying about costs—then sarcastically notes engineers loved this "open policy" approach. The ad emphasizes quality engineering standards (Continental engine, Delco electrical systems, Tinken bearings) as proof the company stood behind its promises. The dramatic moon backdrop is purely decorative branding, meant to suggest the car's modern, aspirational appeal to 1914 readers.