Life — December 25, 1913 — page 40: what you’re looking at

What you’re looking at

This is a full-page advertisement for Pall Mall cigarettes from *Life* magazine (dated December 23, based on the header). The ad promotes cigarette packages as holiday gifts, specifically targeting the Christmas season ("season for gifts and the gift of the season"). The design features decorative holly leaves and an ornate border framing a product display showing a Pall Mall cigarette package. Text indicates availability in two sizes: "Kings Size & Regular," in packages of fifty and one hundred cigarettes. This is straightforward commercial advertising rather than editorial satire or political commentary. It reflects the historical period when cigarette advertising was legal and commonplace in American magazines, and when gifting cigarettes was considered an acceptable holiday present.