Life, 1913-12-18 · page 40 of 40
Life — December 18, 1913 — page 40: what you’re looking at
What you’re looking at
This is a straightforward advertisement, not political satire. It promotes the Pierce-Arrow automobile, a luxury car manufactured in Buffalo, New York. The ad claims the vehicle deserves credit not merely for engine quality, but for additional "conveniences, refinements and luxuries" that collectively define the Pierce-Arrow brand as a luxury product. The illustration shows a black open-air touring car parked before an elegant Georgian-style mansion with manicured grounds, visually reinforcing the car's association with wealth and sophistication. The decorative art nouveau border frames the advertisement. This appears in *Life* magazine from December 18, 1911, during the early automotive era when such vehicles represented significant luxury purchases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE PIERCE-ARROW CAR taKes a just credit and no more thana just credit for the quality of its engine, but it has added to that engine conven- iences, refinements and luxuries which, together with perfect service and easy control, give the luxury that is expressed. by the words ‘‘Pierce-Arrow Car’”’ The Pierce-Arrow Motor Car Company, Buffalo, New York