Life, 1913-12-11 · page 37 of 40
Life — December 11, 1913 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content is a full-page ad for B.F. Sturtevant Company's gasoline-electric generating sets—early 20th-century power equipment for estates, farms, yachts, and factories. The text column contains a serialized story about "Flora," a reckless young woman from a wealthy family whose father values social polish over education or morality. The narrative critiques parental indulgence: Flora's mother consults the family clergyman for help, while her father dismisses concerns about her behavior, claiming "manners and ease in conversation" matter more than knowing history or theology. Flora attends a "coming out party" (debutante ball), then shoots up the town at 2 A.M., yet her father rewards her—suggesting satirical commentary on upper-class hypocrisy and failed parental guidance. The smaller advertisements promote books and patent medicines typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
and entertained. Flora was reckless and irresponsible. She spent her time in tearing things off and getting talked about. On Sunday afternoon Flora’s home was a hotbed of adolescent masculin- ity. College boys from Yale, Harvard, Princeton and other well-known sport- ing and religious centers hung their feet over the piazza rails and used the butler’s pantry to make milk shakes and Manhattans in. Flora’s mamma, who was a real nice woman and who became weary of try- ing to hold Flora down, at last con- sulted the family clergyman and he gave her some world old wisdom about the bringing up of children and lifted up his hands in horror; but Flora’s papa didn’t agree. He was the wisest man in the world and he said it was more important for Flora to get manners and acquire ease in conversa- tion than it was for her to know too much about what happened on the Ap- pian Way eighteen hundred and sixty- four years ago, or what the Baptist Missionary Society was doing in East Japtha. One day Flossie came home to com- | Threel ttle Booksof Fun DADDY DO-FUNNY By Ruth McEnery Stuart Jingles which have the swing and music of the real negro songs. Just the right illustrations, and many of them, by G. H. Clements. Price $1.00 net, postage 7 cents. THE JINGLE- JUNGLE BOOK By Oliver Herford A smart little book for man or maid. Inimitable pictures on every page and cover drawing by Mr. Herford. Price 75 cents net, postage 8 cents. LITTLE SHAVERS Seventy-five of Mr. Shaver’s most popu- lar and appealing pictures. “Little Shaver” on the cover. Price $1.00 net, postage 10 cents. For Sale Everywhere. Published by THE CENTURY CO. () Skeels Ginseng Gum For Stomach and Nerves Ginseng Gum contains powdered Nature's great tonic, for sto and nerves yysicians recommend it. Finest Gum made. A sample proves it Quality selis ft. The delightful bitter-sweet flavor lasts. Chew it for bealth, and gpjoy it. Try it—4 packages 20. Full large box Se. prepaid. The Skeels Ginseng Gam Co., £2 Mats St. Atrea. Otte. MoNOLoGs, instrel and PL, AYS B& FOR AMATEURS: Belin sod for all kinds of entertalamenta” "Sosa for free catalog. DRAMATIC PUB. CO., 542 S. Dearborn St., CHICAGO root— On the country estate and farm they furnish current for lighting and power machinery. On the yacht for searchlights, lighting, ventilating fans and wireless. In the garage for charging storage batteries and for power. In the factory for power and lighting. (REG. U. 8. PAT. OFF.) GASOLENE—ELECTRIC Generating Sets USING _GASOLENE, KERO- SENE OR GAS AS FUEL For the Country Estate, the Farm, the Yacht, the Garage and the Factory. They are complete self contained units of four or six cylinder type. Operate quietly without vibration, are easy to install and require no special foundation. So simple in construction that any one familiar with automobile motors may operate them and keep them in repair. Built in three sizes: 5, 10 and 15 K.W. capacity and all standard voltages. Ask for Bulletin 20521 B.F.STURTEVANT COMPANY, Hyde Park, Boston, Mass. and all principal cities of the world. fort papa and mamma and her “ coming out party” was like any other promi- nent religious festival that the village had held in the course of its career. Flora, who was invited solely because of her father’s prominent position, came with the boys, and they secretly laughed at all of the quaint doings and then went out and shot up the town until two A.M. The next morning Flora’s papa patted her on the head and said that she was a woman of the world and knew her business and he defied any man on earth not to be charmed with her wit and beauty. He said that Flora had Cleopatra and Madam de Stael beaten toa frazzle. But her poor dear mother was all broken up and vowed that she would never recover from the disgrace. After Flossie had come out as far as she thought proper, she became the principal teacher in the local Sunday School and also did settlement work on the side and had an afternoon at home for one day in the month, dur- ing which she received a few select ac- quaintances. Thus matters stood when the catch of the year came over the horizon, This gentleman was a Gotham mil- lionaire, who had also seen the world and was looking for an American wife. He cylindered into town, and the business of getting him interested began. Flora brought all her guns to bear at dawn the following day; there- after she worked fourteen hours a day on the job for six weeks. She made him high-balls at midnight, got him into the Amateur Theatrical Club, showed him how to take down his motor car—and put it up again, also the turkey trot, the grizzly bear and the kangaroo flip. Flora fascinated him so that at the end of six weeks’ time he made appli- cation to become a permanent member of the adjacent sanitorium, known far and wide as the only genuine rest cure in the country, where real food was SHIRT STUDS toosand pair cud but ULARTERVEST BUTTONS — tons—all matched, $6 to $1000 i: nat write pple lr den ga comicbooks.com