Life, 1913-12-11 · page 35 of 40
Life — December 11, 1913 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising and social commentary** rather than political cartoons. The main article satirizes American suburban society's obsession with **bath tubs as status symbols**. The humor lies in the absurd notion that possessing multiple bathrooms—hidden discreetly from view—has become the new marker of social respectability, replacing earlier status indicators like appendicitis operations. The piece mocks suburban pretension by highlighting the elaborate etiquette required: bathtubs must be invisible yet prove one's worth, cannot be located inconveniently (attics, roofs), and their proper placement requires "nice discrimination." The page contains several period advertisements: the **Vacuna vacuum cleaner** (promised as trouble-free), **Grove Park Inn** resort hotel in Asheville, **Little Shavers** (a book of humorous illustrations), **Old Overholt Rye whiskey**, and **Gortez Cigars**. The satire targets middle-class anxiety about social positioning and the arbitrary nature of status symbols in early 20th-century America.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Society and Bath Tubs O standard of social status has ever been adopted in this country. At one time an operation for appendi- citis was supposed to render one cli- gible to Society, but this is now in- dulged in so freely by hoi polloi as to become more than commou The suburbs have, however, offered what appears to be a solution to the problem by placing one’s admission in- to the best society on a bath tub ba A suburban society leader is no known by the number of bath tubs she has in her house. A bath tub seems to possess the re- quirements which go with exclusive- ness. It cannot be set on the front lawn without excitement and comment on the part of the neighbors. It must be placed somewhere under lock and and modestly placed at that. To come down to breakfast and wait while the English Duke you have asked to spend the week end with you can be heard splashing about in the adjoining room, because there is no remoter bath tub, is not considered good form. Bath tubs cannot be located in the attic or on the roof when, in either case, the force and fall of water are problematical. Neither is it a question of money. It requires, in short, a nice discrimination and as the etiquette The Finest Resort Hotel! In the World Has been built at Sunset Mountain, Asheville, N. C. Absolutely Fireproof. | Open All the Year An old-fashioned Inn—walls five feet thick, of granite boulders. Water from slopes of highest mountain east of Rockies; milk and cream sup- plied exclusively by Biltmore Dairies on estate of George W. Vanderbilt; finest golf links in the South adjoin Hotel. Write for rates and literature. GROVE PARK INN Sunset Mountain, Asheville, N. C. ne SHAVERS Seventy-five of the best of J. R. Shaver’s pictures which have been such @ joy in Life made into a book. t your bookseller, $1.00 net, postage 10 cents. Published by THE CENTURY CO. J The perfected vacuum cleaner that will really clean and will not get out of order is “VACUNA” Your Servant for Life “Vacuna” represents the highest achievement in vacuum Vacena, operates from cleaner development. We have adapted the powerful yet simple {3 owjnary _elctnic turbine ri iple to the vacuum cleaner with wonderful succes, as Of the hundreds sold during the past three years without a word of advertising not one To Dealers has been retumed for repair nor has a single dissatisfied customer appeared. We have "asserted Substitute for the broom and old-fashioned carpet sweeper this ideal, scientific, agency plan for the nght yBienic method of cleaning house and you will not only have a home immaculately sey Pea eor he Hebt clean, but one of leisure and happiness. Let the “Vacuna”” do your work. It is the Gxclusive leniocy and ®¥e —true vacuum cleaner, and remember—it cannot get out of order. ae sNews makes 6 most gaofal gift, ; re about the “Vacuna i told ina litle booklet, ent upon request. Write fo |ASK US TO TELL YOU your copy today. "Adkfor Booklet “ me VACUNA SALES CO., "251 Fifth Avenue, New York books intimate, an innate refinement, to distribute enough bath tubs about your premises so that they will neither be seen nor heard and yet will act as social criteria. One suburban lady of our acquaintance killed herself socially by introducing a swimming pool into living room, Tt Must Come AN tnfortunate situation has arisen H. . on many of our golf links—of lome after dreary tramping which the number has enormously in- through rain and wind. Guard creased within the past few years— against chills and colds with a glass and something should be done at once. of warming, comforting During these hours when many gen- tlemen are leaving their business to OldOverholtRye play golf, the caddies are obliged to “Same for 100 Years” go to school. Thus, with a constantly z increasing number of golf players, Brera melon whee coor! there is a constantly diminishing num- J because of its uniformity and ex- ber of caddies. No state has as yet cellence. . risen to a proper realization of what Distilled and bottled in bond. this means. New Jersey, for example, A. OVERHOLT & CO.. has recently passed rigid truant laws Pittsburgh, Pa. compelling pupils to be arrested by at- ‘ tendance officers. A reform movement is absolutely necessary. Public opinion should be aroused, and school should be abolished during golfing hours. This would reduce the Embroidery Set FREF, ildis This beautiful $-piece Table number of school buildings, enable APIS ee The Comer wt school children to learn something by $feile ey, Stamped on fine quality ary ini ye il i b; only 10c. for trial 3-months sub. to our big fancy training the eye in hunting lost alls, gals, 1c, foe wat nhs sets to ont y while at the same time giving them Cevaknoab a kG: paevs vay voraii; Rik; open air. In addition, it would enable — the tired business man (who, as every- FOR g MEN 1GA ARS one knows, is the bulwark of the nation) to keep himself from breaking down until he is past fifty. “MADE AT KEY CIGARS comicbooks.com