Life, 1913-12-11 · page 2 of 40
Life — December 11, 1913 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Maxwell Motor Company advertisement**, not satirical content. It promotes four books about Maxwell automobiles and their manufacturing processes, asking readers to choose which two they'd like to receive. The advertisement showcases book covers featuring Maxwell motor car models: the "25," "35," and "50.6," with prices listed ($750, $1225, and $1975 respectively). The central book, "Maxwell Factories & Facilities," contains 48 pages with over 175 views of manufacturing processes and automobile production. This represents early 20th-century industrial-era advertising strategy—using educational materials about manufacturing to build consumer interest and trust in the product. There is no political satire or caricature present; it's straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1 Subteription Entered at the Post Office at New York, x, Class Mad Maer Copyright tn E WHICH TWO OF THESE FOUR BOOKS SHALL WE SEND YOU? Sunk hat mé f your kciden The beautiful 48-page book shown at the top, “Maxwell Factories & Facilities,” contains more than 175 views of as many processes of automobile manufacturing; tells and shows you more about this interesting subject than, perhaps, you've known before. @The others describe the three Maxwell models —The "25," at $750; the 35,” at $1225; and the "50-6," at $1975. By mail, prepaid, for the asking. Maxwell Motor Company, Incorporated Department L , Detroit, Michigan