Life, 1913-12-04 · page 94 of 112
Life — December 4, 1913 — page 94: what you’re looking at
What you’re looking at
This is primarily a **railroad advertisement**, not political satire. It promotes the Southern Pacific Railroad's "Sunset Limited" train service connecting New Orleans, Los Angeles, and San Francisco. The illustration features a stylized woman in 1910s attire holding a Southern Pacific travel guide or brochure, positioned as an aspirational figure representing leisure travel to California. The "Exposition Line—1915" reference likely alludes to the Panama-Pacific Exposition in San Francisco that year, a major event driving tourism. Key selling points emphasized: all-Pullman train (luxury sleeping cars) and "No Extra Fare" — meaning premium accommodations cost no additional fee beyond the ticket price. The train image at bottom showcases the modern rail service. This represents straightforward commercial promotion rather than satire or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CRE. SUNSET LIMITED | DAILY TO CALIFORNIA NEW ORLEANS LOS ANGELES SAN FRANCISCO All Pullman Train SOUTHERN PACIFIC—SUNSET ROUTE “cc Pay ° 2» GENERAL OFFICES The Exposition Line—1915 GENERAL OFFICES New York City: No. 366 Broadway Houston, » Texas: Southern Patife Bide. New Orleans, La: Metropolitan Bank Bldg. San Francisco, Cal.: Flood Bldg. Agencies all over the United States, Mexico, ‘uba, and Europe comicbooksteom