Life, 1913-12-04 · page 90 of 112
Life — December 4, 1913 — page 90: what you’re looking at
What you’re looking at
**Main Content:** This page is primarily **advertising** for Christmas gifts, with small humorous columns. The dominant advertisement is for "Everstick" invisible rubber (likely rubbers/galoshes)—marketed to appearance-conscious gentlemen. **The Cartoon & Jokes:** Three brief comedic pieces appear: 1. "One Requirement"—A joke about teaching dogs: a tramp's mongrel performs tricks while an educated gentleman's purebred pedigree dog cannot. The point: knowledge of training matters more than the dog's breeding. This mocks class pretensions about pedigree. 2. Two short advice-column jokes about hiring a pianist and musicians. **Social Context:** The satire reflects early-20th-century anxieties about appearance, class status, and consumer goods as markers of refinement. The invisible rubber ad's tagline—appreciated by those "careful of their appearance"—targets insecure upper-class consumers. The pedigree-dog joke ironizes assumptions that expensive lineage guarantees superiority. This page primarily serves as **Christmas shopping guidance** wrapped around light social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
dl Give Him os Monogramed Cigarette§ For Christmas a gift Indicates ht, and carries with ta ted. Mathues Rrothers’ ceuernt M pure Turkish tctaces a for monogram, ¢7 “Bade expertaily als plainly All ci Appreciated by those |, > : n rooney : who are careful of their Stas > |] MATHUES BROTHERS, Inc. appearance. : “@2)||] st9 MADISON AVENUE, NEW York Nove thie —Vou cam depend om the deater who sells PEVERSTICK™ to carry the bet of everything, “T don't sce how it is,” Jenkins began, eying the tramp and his performing dog with frank envy. “Here is this mongrel of yours doing all these tricks, and there is my dog, with a pedigree a yard long, that can't be taught a single thing! I've hammered at it till I'm tired, and he can't even be trusted on to roll over when he’s told to.” “Well, sir, ‘tain't so much the do the tramp replied, confidentially. “You have to know more’n he docs, or you can't learn him anything.” Youth's Companion. Mrs. Newricit has advertised for Equally acceptable to maa or woman. a Christmas pianist)—So you are the T eS music teacher that answered my adver- ACU-MIRROR tsement? Pranist—Yes, ma‘am.+ Mxs. Newntcu—Well, sit down and play a couple of duets, so that I can see what 1 dealer's of sent prepaid on receipt of pace. AUSTIN SALES CO., Ine. {OA Vecen Strest, Now: Youk you can do.—Yonkers Statesman. HUNTER HEALTH HOSPITALITY LANAHAN &