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Life, 1913-12-04 · page 84 of 112

Life — December 4, 1913 — page 84: what you’re looking at

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Life — December 4, 1913 — page 84: Life, 1913-12-04

What you’re looking at

This editorial cartoon satirizes early 20th-century Progressive Era regulatory fervor by imagining Santa Claus subjected to modern scrutiny. The piece mocks how reformers and "alienists" (psychiatrists/reformers) were applying intense investigation to prominent figures, demanding behavioral compliance. The joke: Santa—traditionally autonomous and operating on his own schedule—now faces pressure from authorities to start Christmas shopping earlier, hire lawyers to fight regulations, and prove his "mental balance" is sound. The satire suggests this regulatory zeal has become absurdly intrusive, even targeting beloved institutions. The accompanying illustration shows an ornate sleigh bell—a visual pun on Santa's world being turned upside down by bureaucratic demands. This reflects real Progressive anxieties about government reform overreach, wrapped in humorous fantasy. The page is primarily advertisements with this one satirical article.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

DAUALAYYEYECCO CULL LLELOELE TATE JN CUT GLASS; in rock crys- tal; and inj engraved crystal glass — nothing but 45e, will meet your wants. Aedes It is recognized as the world’s best, the world over. Look for the £65ey name- plate engraved on every piece. A Libbey dealer in each city. The Libbey Glass Co., Toledo, Ohio BUSINESS BEFORE PLEASURE Let Santa Beware GArta CLAUS, along with all the other prominent — functionaries, finds himself, in these latter days, more and more compelled to submit to scrutinization, investigation and regu- lation. We hope it will not reach in- carceration, Alienists of all categories have had him under the microscope and all agree that he must mend his ways; that no matter how strong his constitution is, he cannot abuse it with impunity; no matter how honorable his past, he can not expect to be al- lowed to continue to run loose unless he proves that his balance wheel is in good order. The alienists first told us that he would have to get at his work earlier, that it was absurd to think that every- thing could be left until the last minute, They now tell us no less em- phatically that he must use better judg- ment or yield to a wiser purchasing agent. It is to be hoped that Mr. Claus will comply with the new requirements without undue resistance. By hiring a battery of attorneys and a corps of lobbyists and. getting out injunctions and) demurrers and other writhing writs, he may indeed delay this move- ment, but he cannot de: it. He might as well realize first as last that he must not only do his Christmas shopping carly, but he must do it safely, sanely and spugfully. Bernard Shaw’s Plays Now for the first time published in America in separate form. Press Cuttings. ‘The Doctor's Dilemma. Getting Marvied. John Bull's Other Island. Major Barbara. Captain Brassbound’s Caesar and Cleopatra. — Conversion. Candide. ‘The Shewing-up of Blanco You Never Can Tell. Posnet. Arms ard the Man. The Man of Destiny, Widowers’ Houses. ‘and How He Lied to ‘The Philanderer. Her Husband. ‘The Devil's Disciple. Mrs. Warrea’s Profession. Man and Superman. The Admirable Bashville. In heavy paper cover. Price, 40c net, cach. Postpaid, }2c. At all Bookseliers and at the Publishers, Brentano’s BOOKSELLERS TO THE WORLD 5th Ave. and 27th St., New York [" will be easy for every mother and her children to have soft, smooth skin all winter by using SUAS HONEY AND ALMOND Creal A very small quantity, applied morning and night, will keep the complexion fresh and clear. It will prevent chapping, and will quickly restore irritated, sore skin. Men prefer Hinds Cream after shaving, as it promptly relieves the smarting and tenderness. Selling everywhere, or postpaid by us on re- ceipt of price. Hinds Cream in bottles, 50c; Hinds Cold Cream in tubes, 25c. Do not take a substitute; insist upon HINDS. ‘ i Samples will be sent if you Ze enclose 2c stamp to =i Pay postage. =e A. S. HINDS - 208 West Street, Portland, Maine You should try HINDS Honey and Almosd Cream SOAP: highly refined. delightfully (a grant and beneficial. 25¢ postpaid. No samples. THE BACHELOR'S CHRISTMAS REVERIE comicbooks.