Life, 1913-12-04 · page 3 of 112
Life — December 4, 1913 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire or comics. It's a Williams' brand advertisement for toilet necessities and grooming products marketed as Christmas gift sets. The central oval photograph shows what appears to be a domestic scene with two men, likely meant to evoke an intimate or humorous moment, though its specific reference is unclear from context alone. The ad promotes two assembled gift sets—one for women and one for men—containing trial-sized Williams' products like shaving cream, toilet water, powder, and soap. The layout uses decorative art deco framing typical of 1920s advertising design. The bottom shows product packaging images. The address lists J.B. Williams Co. in Glastonbury, Connecticut. There is no evident political or social satire—this is straightforward vintage commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Williams’ Toilet Necessities assembled in sets for the traveling bag, make a gift that is both practical and appealing—practical, because they are prepa- rations for which there is a daily need—appealing, because they all possess the well-known Williams quality. The set for women contains Cream highly The set for men contains Williams’ Dental Cream, con trial sizes of as fend an. in trial sizes of Williams’ Swiss Violet Toilet ‘ater, delicately scented ‘a a nty Preparation, as refreshing as it Cold Creare 0 dainty, Ie pleasant Williams’ Violet Tale Powder delicac of exquisite fineness a nty 3 Witten odor, used to k r Ss: for daily which gives fh Witiams' Jersey perfect condition he use of the a t lather in a ux Soap, the ideal s Geeta of lad aad weather and ies 8 athe skin m. “The last. word hands and face also after the bath. soothed “d in Shaving Crean freshed in all weathers. Either of these sets, in a box of extremely artistic design, may be obtained wherever Williams’ preparations are sold. If your dealer does not supply you we will send you, postpaid, for 24c in stamps, either the “Men's Set” or “ Women’s Set.” Address: The J. B. Williams Co. 205 Maple Avenue Glastonbury Conn.