Life — December 4, 1913 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

oi bf W LIFE ya FI worst, ren, erence ¥ son, «| All-Weather Treads On Dry Roads On Wet Roads blic | As smooth as a plain tread. Equally econom- Countless sharp edges face the skidding direction ical. The blocks are broad and flat. They are —45 degrees. And the edges stay sharp, always regular, so they do not cause vibration. affording an almost resistless grip. The tread is double-thick. It is extra tough. The grips last for thousands of miles. And the blocks widen out so they meet at the base, spreading the strains over the whole fabric surface, just as with smooth-tread tires. Effective on any slippery road, ice, asphalt or wet clay. An ever-ready safeguard, matchless in efficiency, instantly acting in any emergency. And the grips are so deep, so widespread and tough that they never all wear off. Use on Every Wheel in Winter We tire makers all made many mistakes used by us alone, adds to our tire cost in the early days of anti-skids. We made the treads too thin, the pro- jections too shallow and soft, We used rounded edges which often failed to grip. Some of us used irregular projections, and they caused vibration. Some of us used separate projections. They centered the strains at small points in the fabric, causing short-lived tires. The Fourth Advantage In No-Rim-Cut Tires This adds a fourth advantage to No-Rim- Cut tires. And the other three have made these tires the most popular in the world. Note now what you get. You get a tire than can't rint-cut. And $1,500 daily. Then we combat tread separations by a patent “rivet fabric.” Wo 1 $50,c control this method for reducing the wast of loose treads. The Price Men Pay Men who go without these features must always pay the price. | So y ferred a plain-tread Shei this great feature, which gives you a fi Ss So you preferred a plain-tread tire When : % the roads weren't. skiddy. “And. perhaps ible hookless tire, is controlled by Goddye Our latest statistics, secured by public | you added something extra when “you secrets. accountants. show Wat 318 per gene of | __ needed anti-skids. You save in addition the countless blow- Only. That's almost one tire in thre F) But now Goodyear inventors have solved outs due to wrinkled fabric. To save this |) all of these problems. They have created for you, No-Rim-Cut tires are final-cured In tires which are not final-cured on air > an “All-Weather” tread. An enduring anti- on air bags shaped like inner tubes. Thus there are thousands of needless blow-outs | skid, combining every plain-tread advan- the fabric stretches out, adapting itself to And tread separation is a common fault in [) tage with a most tenacious grip. actual road conditions. This extra process, tires . | A tread_for all wheels and all a; Hien Gut diresy in saving these = ons, Even | summer it out- F . Ceca Stl eee, sold our plain treads with users—on Baal y aes one recult tiese tres * the largest-selling tires in the world. e outsell any other tire in’ the 5 in a ° In winter, every careful driver skids And yet eight types of anti No-Rim-Cut Tires “Have you, on the other hand, a skids cost more than “All-Weather Wit A Woh eas single reason for not adopting No- ur treads. Rim-Cut tires? the ler- are THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO re- — ° ak Toronto, Canada London, England Mexico City, Mexico . Dealers Everywhere. Branches and Agencies in 103 Principal Cities | Write Uson Anything You Want in Rubber So. {TEESE SE ee Enea ae