Life, 1913-12-04 · page 16 of 112
Life — December 4, 1913 — page 16: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement**, not a political cartoon. The page promotes gifting a yearly subscription to *Life* magazine as a Christmas present. The cherub illustration at top ("Take it, it's for you") uses the classical cupid motif to suggest the gift is appealing and desirable. Below, there's a reproduction of a premium picture titled **"Veterans"**—appears to be a sentimental scene—sent with yearly subscriptions. The ad emphasizes the "psychological moment" of Christmas giving, positioning the magazine subscription as superior to typical gifts. A special offer allows new subscribers to send *Life* for three months at reduced rates (one dollar Canadian, $1.13 foreign). The decorative border with repeated profile silhouettes is typical period design. **For modern readers**: This reflects early 20th-century magazine marketing, when subscriptions were luxury gifts, and *Life*'s positioning as sophisticated, culturally valuable reading matter worthy of Christmas gifting.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
_ Meri | LIFE Beers “TAKE IT, IT’S FOR YoU” A YEAR'S SUBSCRIPTION TO -LIFE- BEaINnina asa Merry Zhristmas To Life as a Christmas Present The card which appears above is the exact size cf the card which, properly filled out, will be sent with a subscription to LIFE, to anyone whom you may designate, on receipt of the proper amount. Do you know of anything better to give your friend for Christmas than a yearly subscription to LIFE? This is the psychological moment. Special Offer Obey Enclosed find One That Impulse oll or / in y Send Lire for three months to “Veterans” This is a reproduction of the premium picture we send Open only to new subscribers ; no subscription re- v on all yearly subscriptions as entered. It is printed newed at this rate. inscolors: LIFE, 17 West 31st Street, New York 2B