Life, 1913-12-04 · page 101 of 112
Life — December 4, 1913 — page 101: what you’re looking at
What you’re looking at
This is primarily a **Hamilton Watch advertisement**, not political satire. The page features a large group photograph of railroad engineers, conductors, and trainmen posed together, with the headline "A True Test of True Time." The advertisement argues that these railroad professionals—responsible for operating fast passenger trains on time—trust Hamilton Watches for their accuracy and reliability. The implication is that railroad workers, whose jobs demand precise timekeeping, validate the product's quality. The page includes images of Hamilton pocket watches and wristwatches. Text promotes general consumer models sold by jewelers, and invites readers to write for "The Timekeeper," a promotional booklet. This represents **early 20th-century industrial advertising**, using working-class credibility and occupational expertise to market consumer goods—a common sales strategy of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rps A True Test of True Time These Engineers, Conductors and ‘Train- men of Fast Limited Passenger ‘Vrain rd thousands more, carry the Hamilton Watch because its accuracy and durability, Hamilton Watches for general use clude beautiful thin models for men and women and are sold by jewelers every: whe!