Life, 1913-11-27 · page 2 of 40
Life — November 27, 1913 — page 2: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not satire or political commentary. It's a promotional page for Vogue magazine's "Christmas Gifts Number." The illustration depicts a fashionable woman in elegant black clothing riding a mushroom like a magical steed, surrounded by flying gift boxes and a winter landscape below. This whimsical, surreal imagery is purely decorative advertising—designed to appeal to upscale readers. The accompanying text promotes Vogue's shopping service: readers can browse 800+ gift suggestions from the magazine at home, then order items directly through Vogue, which will deliver packages before Christmas. It positions this as modernizing Christmas shopping—replacing trips to local stores with convenient mail-order service. The tone is aspirational and convenience-focused rather than satirical.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pabtished every That Five Dotlirs. Entered at the Post Ofice at 7 “Vogue’s Christmas Gifts Number — Presenting more than eight hundred gifts from the most original manufacturers and the best shops in New York. And Vogue doesn’t stop with merely making suggestions, but is ready to go into the shops and buy the gilts you want, and then see that all are delivered so that you can present them in plenty of time for Christmas. If you are a man, you probably don't use Vogue eleven months out of the year. But this one month of December you will find Vogue a real friend in the hour of greatest need. Somewhat more than half the gifts in this Vogue are for women ; from such a comprehensive collection it will for once be a simple matter tofind your gift for Her! EN minutes away, on the nearest news. stand, you will find in the Christmas Gifs Number of Vogue the greatest collection of good Christmas gifts—pictures, descriptions and prices— ever bound between two covers. The old way of shopping for Christmas is obsolete, You, if you are wise, will sit comfortably at home and make your selections from the eight hundred gifts shown in Vogue's Christmas Gifts Number. Among these gifts you will find something for ev. ery taste and every pock- etbook. Instead of choos ing from the limited stocks of your local stores you will inspect at leisure the ' best things from the best metropolitan shops, chosen and illustrated for you by Vogue's experts. Once you have chosen, | you can buy directly from the shops, or you can simply write to Vogue's Shopping Service, enclos ing cheque for the articles you want; and back to you in time for Christmas will come one package after another, or, perhaps, one big box containing all your Christmas shopping. Except the necessary ex- press or postage, this will cost you nothing—it is | part of our regular service ! for Vogue readers. Get the Christmas Gifts Number and begin your shopping at once ! HE advertising pages alone are always worth the cost of Vogue; in this Christmas Gifts Number they simply surpass all records. More than 100 pages frombestshops and manufacturers particularly pre- pared for Vogue's readers—the most magnificent cata- logue of Christmas offerings you can find anywhere.