Life, 1913-11-20 · page 42 of 44
Life — November 20, 1913 — page 42: what you’re looking at
What you’re looking at
This page contains period advertisements and a brief humorous anecdote titled "Vanquished." **The Main Story:** A drunk man is ejected from a saloon, then vows to return and throw out the four men inside "one by one." When he re-enters, another man quickly flies out again—implying the drunk was thrown out *again* rather than accomplishing his boast. The joke relies on the punchline "it's me again," revealing his grandiose plan failed immediately. **Advertisements:** The page features vintage ads for Cook's champagne, Velvet tobacco (emphasizing quality and aging process), and a department store corset promotion. A cartoon shows a monkey in formal dress, captioned as a department store advertisement about "something new in corsets"—likely a visual gag about fashion or body shape. **Historical Context:** These ads reflect early 20th-century consumer marketing, with emphasis on quality, careful manufacturing, and imported prestige. The humor is gentle rather than satirical—typical of *Life* magazine's lighter content alongside social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vanquished A man passing a saloon was suddenly startled by a figure flying out of the door and landing in a heap on the sidewalk. “You have been thrown out,” observed the passer-by. “Yes,” said the victim, “but you wait! There are four of them in there. Tam going in right now to throw them out one by one; stand by and count.” The man re-entered the saloon, and at once there was a commotion inside, and again a man came flying out. “One!” cried the counter. “Never mind counting,” said a voice from the sidewalk; “it's me agai —Everybody’s. Why not suggest it to your host? He’ll know that yours is the careful selection of a connoisseur. 2 Extra Dr Champagne Pure—unsurpassed in flavor and del- icate fragrance cf bouquet. The added price of foreign made champagnes does not go for quality —it pays ocean freight and import duty. Every penny you spend for Cook’s goes for quality. American Wine Co, ST. LOUIS THE SMOOTHEST TOBACCO You'll find Velvet tobacco a real wonder smoke. It's Kentucky's choicest old Burley—only the tender mid- dle leaves. They have been hung in the warehouse for 2 years—maturing, mellowing— until they have lost all leaf harshness, developed a fine, Sood flavor, and attained the remarkable smoothness which is such a distinct feature of “Velvet” tobacco. Such high-quality tobacco, such a careful process, such perfect results, are rare in these days of “quick returns.” Get a tin of Velvet at your dealer's. It will delight your tobacco sense! Liggelte Myers Tabacco Cx. DEPARTMENT STORE ADVERTISEMENT “SOMETHING NEW IN CORSETS” ALL THE SONGS se Big Hits prepait to “T've tried all kinds of health foods, but none of them seem to fit my case.” “What is it you are troubled with?” “An appetite.”"—Boston Transcript. comichooks.colm