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Life, 1913-11-20 · page 33 of 44

Life — November 20, 1913 — page 33: what you’re looking at

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Life — November 20, 1913 — page 33: Life, 1913-11-20

What you’re looking at

This page features **political satire targeting the Sherman Anti-Trust Act's ineffectiveness**. The dialogue between "Lire" (Life magazine's voice) and "Mr. McReynolds" (likely James C. McReynolds, Attorney General under President Wilson) critiques how the Sherman Act, intended to break up monopolies like the Coal Trust, actually strengthens them instead. The satirist's key argument: trusts enter prosecution under the Sherman Act and emerge "invariably with a firmer grip on the people and more prolific in their dividends than when they went in." The joke culminates in renaming it the "Sherman **Pro**-trust Act"—suggesting the law does the opposite of its intended purpose. The remainder of the page contains **unrelated advertising** (Krementz jewelry studs) and a **promotional announcement** for the Ladies' Home Journal's new romantic-advice series.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

your action looks like nothing more nor less than rank favoritism. Such at least would be our verdict if we thought you were really conscious of what you were doing and were past redemption.” “Why, Lure, you astound me. I thought you were against the Coal Trust.” “So we are. Therefore, we should never think of prosecuting it under the Sherman Anti-trust Act. For a number of years now we have patiently watched trusts enter the hopper of the Sherman Act, wind their tortuous way through its refining interior, and come out in- variably with a firmer grip on the people and more prolific in their divi- dends than when they went in. Don’t misunderstand us, Mr. McReynolds. We do not mean to cast any ugly sus- picion in your direction; but the fact is, if we were a trust, we should or- ganize the most efficient lobby that Colonel Mulhall could get together and station it three or four deep around the Attorney-General’s office, prepared to pay any price necessary for a prosecu- tion under the Sherman Act.” “Perhaps you're not so far from the truth after all. But what would you suggest?” “We would suggest that, for the guidance of inexperienced Attorney- Generals and others, the Sherman Anti-trust Act be hereafter known as the Sherman Pro-trust Act.” “ Anything else?” “Nothing of great definiteness, per- for the Man Who Cares for the niceties of dress, there is no more acceptable Christmas Gift than a set of Krementz Bodkin-Clutch Studs and Vest Buttons with Cuff Links to Match. They are the easiest to. manip- ulate in stiff bosom or the new soft bosom dress shirts. No loose parts; no hinge joints; no spiral springs nor hollow tubes. They Go in Like a Needle, with- out rumpling the fabric Hold Like an Anchor Made in a wide range of styles from the inexpensive to the finest mother-of-pearl, mounted in 14:K gold or platinum, and set with pearls or precious stones. Elegant in Style and Perfect in ‘Workmanship ©”! Ase the Jeweler to ahow thes to you, of write for descriptive booklet to — KREMENTZ & CO. 60 Chestnut St., Newark, N. J. How I Knew When the Right Man Came The Real Love Stories from the Hearts of Real Women Real women tell here of their “affairs”: their pro- posals: their narrow escapes from marrying the wrong men: how they knew that they were the wrong men: and then what it was that told them without a shadow of a doubt that the “right man” had come. No other articles have ever shown so clearly the workings of the heart of woman: no confessions have ever been so truly and directly told: never have the questions of thousands of girls: “How can I know when J am really in love?” “How can I really know that he is the right man?” been so helpfully answered. If ever the printed word can show the way, here it is, and not out of one woman’s experience, but out of a score, The series begins in The November LADIES’ HOME JOURNAL 15 Cents: On Sale Everywhere ‘THE CURTIS PUBLISHING COMPANY, INDEPENDENCE SQUARE, PHILADELPHIA haps, but after we had escaped that Sherman cul de sac, a few applications of simple regulative notions, such as fixing maximum prices and minimum quality, would work wonders.” “By jove, Lire, you know this isn’t the first new idea I’ve had from you.” “You're welcome to all we have.” “Thanks, Lire. I’m going right home to think over what you have sug- gested. So long.” “Good-bye, Mr. McReynolds.” PHOTOGRAPHIC £.0. J. A DRY PLATE