Life, 1913-11-13 · page 31 of 40
Life — November 13, 1913 — page 31: what you’re looking at
What you’re looking at
This page's main editorial cartoon (center-right) depicts a business conversation about postal reform. The text argues that the U.S. government plans to establish government-run postal telephones and telegraphs—a reform that would lower rates significantly (comparing the benefit to how parcel post undercut express rates). **The satirical point:** The writer challenges "timorous reformers" who hesitate to support business reforms for fear of seeming anti-business. The cartoon illustrates this discussion between businessmen. The humor lies in the ironic observation that *business itself* should enthusiastically support this reform, since telegraphs and long-distance phones are "used almost exclusively for business purposes." The satire suggests that business has unfairly positioned itself as victimized by reform efforts, when in fact this particular reform directly benefits them. The editorial concludes optimistically that "business were not going to remain forever the underdog in the reform fight." The surrounding advertisements (soap, throat lozenges, Christmas gift ideas) are typical period magazine filler unrelated to the editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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