Life, 1913-11-13 · page 3 of 40
Life — November 13, 1913 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertising, not political satire**. It promotes three upcoming issues of *Vogue* magazine: 1. **"Vanities"** — a Dramatic & Vanity Number featuring feminine charm and finishing touches 2. **Christmas Gifts Number** — offering "seven hundred novel gifts" for holiday shopping 3. **Holidays Number** — addressing post-holiday entertainment and social arrangements The content targets affluent readers planning holiday parties and gift-giving. A coupon at bottom allows newsdealer pre-orders to ensure availability of all three issues. There is **no political cartoon or social satire present**. This is a straightforward commercial promotion from the early 20th century, emphasizing *Vogue*'s role as a lifestyle and shopping guide for wealthy consumers during the Christmas season.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ovember gue are he new the best ws for I vanity > Brian the dra- Grand ys and cllallae 12s 819 In the next three numbers of Vogue “Vanities” ALL the arts and artifices of feminine charm are presented in the current Vogue—if you like Vogue at all, here is a number that will particularly attract you. Opposite is the cover design, reduced from a painting by Frank X. Leyen- decker. From the front cover to the back, this Vogue is full of those original things that have made Vogue the insep- arable companion of her who the fashions not only in dress, but in all de- tails of fashionable life. The Dramatic & Vanity Number tells how to employ all those little finishing touches that to the perfect toilette are what the last deft strokes are to a por- trait. Look to-day for Vogue's Dramatic & Vanity Number Now ready—see cover opposite Christmas Gifts HERE now are tivo ways of shopping for Christmas. But the old way is obsolete. You, if you are sensible, will cease hurrying through the Christ- mas shops. You will sit comfortably at home and read the Christmas Gifts Num- ber of Vogue, ready November 24th. In this Vogue you will find an appro- priate gift for everyone from the new baby to your most crabbed great-uncle. Furthermore, if you desire it, Vogue will take every detail of the tiresome shop- ping off your hands through its unique Christmas Shopping Service. More than seven hundred novel gifts, ranging from the simplest to the most elaborate, will be presented in Vogue's Christmas Gifts Number Ready Nov. 24th—on sale everywhere Holidays HEN Master Tom and Master Wil- liam come home for the holidays —what are you going to do with them? And have you quite settled all the ar- rangements for your grown-up parties? And decided what you are going to wear? There are a great many notes on mid- winter entertaining in the Christmas Vogue. And for the last-minute shopper we shall publish a number of novel gift-suggestions. As an appropriate finale to the old year, we expect in this number to pub- lish a few representative examples of how Vogue's fashion forecasts have come true in 1913. Christmas Number Ready Dec. 8th—all newsdealers ILL you run the risk of missing even one of these numbers ‘when, merely by handing this coupon to your newsdealer you can conveniently make sure of them all? To-day, when you buy the Dramatic and Vanity number, assure yourself of the two ex- cellent Christmas numbers by handing the newsdealer this coupon: 25 cents a number. Twice a month Year in and year out, your newsdcaler does @ great deal for you. What do you do for him—apart from serenely taking it for granted that he can instantly supply whatever maga- cines and papers your fancy leads you to buy. If in the world there is any merchant who must keep his finger steadily on the pulse of public demand, it is Mr. Newsdealer. The taste for books and magazines is more vari- able, more capricious, than the taste for any other commodity. This coupon is for the newsdealer’s benefit. Your use of it will be 4 favor to him, and at the same time keep you from a quite unnecessary disappointment. VOGUE 443 FOURTH AVENUE, NEW YORK CITY Condé Nast, Publisher $4.0 year, 24 numbers comicbooks.com