ComicBooks.com Register / Loginit's free!

Life, 1913-11-06 · page 9 of 56

Life — November 6, 1913 — page 9: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — November 6, 1913 — page 9: Life, 1913-11-06

What you’re looking at

This page is **primarily an advertisement**, not satirical content. It promotes Detroit Springs, a car suspension component manufactured by Detroit Steel Products Co. The large illustration at top shows an early automobile with passengers enjoying a smooth ride, establishing the product's appeal. The advertisement emphasizes that Detroit Springs are carefully engineered (using "48 separate processes") and include a "Silent Self-Lubricating" feature—a selling point for the era. Key claims include a two-year guarantee (unusually long for the time) and technical superiority through precision manufacturing. The "eye-making" process and leaf-design are highlighted as distinctive features. There is **no political satire** here—this is straightforward commercial marketing targeting car owners concerned with comfort and vehicle durability during the early automotive age.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Resilient-S Do You Know About. Under Your Car? That Are | i | i ft | How Much never fully realized that it is not so much cushions nor tires, nor smooth-rolling wheels under your car as it is springs that guarantee not only your comfort but the integrity of your car. That it is the springs, far more than tires or bearings, that shield the motor mechanism from road jolts and jars— that case a car over the bumps and thumps of bad going, thus saving depreciation and repairs. “Unhurriedly Made” By the Slow, Scientific Detroit Process Forty-eight separate processes are used in the building of each Detroit Spring. The basis of Detroit Springs super-quality is steel fabricated in an electric furnace ac- cording to formulas based on tests by D. S. P. engineers and chemists. This steel is not al- lowed to vary in chemical composition by one-half of one per cent of any element. Our spring engineers first design the length, height, arch, number of leaves and capacity to which every set of Detroit Springs must be built. Each spring is built to order in our shops, specified in detail to accommodate line and load and type of car, so that the car owner is assured that he is riding on the right springs for his car. “Eye-making,” for example, is only one of the many vitally important processes of Detroit Spring work, which must be 100 per cent ac- curate. Each of the three operations of “scarfing,” “curling the eye” and “truing” is a job for the skilled man only. Our “eye” RESILIENT O You Specify the Springs as Carefully as You Select the Tires, the Axles, the Magneto? Perhaps you have f f One of the Standard Tests that Insure Detroit Spring Serviceability Under the “capacity test” every Detrolt spring must carry a fixed load at a fixed height—neverless, ‘This machine sees to it that this infallible law of D. 8. R mannfac- tare {s never infringed, Write for our new book, finely illustrated and printed, telling the fact-story of Detroit Springs. —em=™You Can Know Detroit Springs by the Lubricati Cup Near the End of Ea Leaf and This The wonderful resilience of Detroit Springs is more than mere “springiness.” It repre- sents a type of construction that is as sturdy for severe usage and long wear as it is com- fortable for day-to-day travel. A Two-Year Guarantee We protect you for twice as long as usual. And we run no risk in doing so, because we make the springs to protect ourselves as well as you. Our bushings are all of special bronze and are pol- ished as satin smooth as a piano’s finish. Careless spring-cye or bushing finishing often makes a differ- | ence of three years in the duration of silence in the spring. And_ instead of the cheap, dirt-catching “lip” method of retaining spring leaves, Detroit Springs are slotted on one bearing and beaded on the other, near the ends. This prevents all chance of lateral movement of leaves when the spring is deflected. Each leaf is triple-heated to insure scientifically correct temper, each heating being controlled by our special Thermo-Electric Pyrometers. i The Spring Without a Squeak. The Self-Lubricating Device consists of a dis- tributing reservoir in each leaf, loaded with long- life lubricant. This lubricant enables the leaves to softly, silently slide one over the other with every | movement of the spring, producing a velvety resil- Trade-mark & te =—=——— Detroit Steel Products Co. 22684 E.Grand Bivd., Detroit,Mich. Manafe of Fenestra Solid Steel Windowe— men have done nothing else for years. Equal precision marks the “rolling” of each leaf to the taper that is right for that spring. ience not to be found in any other spring. Therefore ify these Silent Self-Lubricating Springs on your comicbooks.com