Life, 1913-11-06 · page 46 of 56
Life — November 6, 1913 — page 46: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main content includes: 1. **Kranich & Bach Player-Piano ad**: Uses a humorous premise—a wealthy customer discovers their expensive $1,000 player-piano contains the same mechanism as a cheap $50 neighbor's model. The ad's joke argues that Kranich & Bach pianos are superior because they use custom-designed mechanisms *exclusively* for their instruments, unlike competitors who use generic, interchangeable parts. This is marketing satire targeting consumer anxieties about getting ripped off. 2. **Table Linens advertisement** from James McCutcheon & Co. announcing expanded inventory. 3. **Astor Trust Company** board listing and officer directory. 4. **Club Cocktails advertisement** promoting a premium drink product. The page reflects early 20th-century print advertising strategies: combining humor, prestige (listing prominent business leaders), and appeals to status-conscious consumers concerned about value and quality differentiation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OW would you feel after paying a thou- sand dollars or more for a player-piano to find that your neighbor's $50 instrument contained eractly the same kind of @ playing mechanism? There are many grades and makes of player- pianos—but only a very few different, playing. actions. Most player-pianos, except the Kranich Back, contain a sort of ready-made playing mech, anism, suitable for cheap instruments, and “Tinkered” into many different makes of pianos, irrespective of quality or individual requirements. Kranich & Bach Player-Pianos CONTAIN a playing mechanism that is too good to install in any other than Kranich & Bach pianos. /t is designed ‘expressly and exclusively for this instrument and can- not be had in any other make of piano. Its relationship to the piano is perfect—it is as much a part of the instrument as is the keyboard, or the piano action, all of which are made completely in the Kranich & Write for Catalog KRANICH & BACH Registered a Established Trade Mark Helf a Century 7 Table Linens At ‘The Linen Store’ This department has been very much enlarged during the summer; consequently we are enabled to display our ex- tensive and unequalled assortment to the very best advantage. There are upwards of 400 designs in the collection. Some of these have been old favorites with our customers for many years; others are being shown for the first time this season. The variety of sizes is so great that we can imagine no require- ment that cannot be readily supplied at “The Linen Store.” Among the new designs this season are the Royal Ermine Celtic with Cube Centre, Empire with Cube Centre and a new Shower of Pearl; also Pekin Stripe with new border and Thistle and Scroll. Plain Damask Cloths with Satin Bands and Cloths with stripes of different widths are still very smart and may be had in great variety. Mail Orders Receive Our Prompt Attention. James McCutcheon & Co. Sth Ave., 33d & 34th Sts., N. Y. OFFICERS E: C. CONVERSE, President ALEXANDER H. STEVENS, Vice-President THOMAS COCHRAN, JR., Vice id Vice-President BARKLEY WYC ier JAMES R. TROWBRIDGE. Secretary HOWARD BOOCOCK, Treasurer CLIFFORD WILMURT, Assistant Cashier DIRECTORS + RARE Nog Neitea! Bask EO. F. BAKER, 4 Nee at ol Br OAK ER ai Bank GATES W. McGARRAH, STEPNEN PARE Pret Mechanics Berets Nat Bask President Mank of the Manhattan Co CHARLES A, PEABODY, 0£0, 8. CASE, Prectiecr Metal Lite tesorasce ite a Ce Atorneys D. E. POMEROY, JOHN CLAFLIN, Fete eR Qahiers Trust Oo. MSat ot oe THOMAS COCHRAN, Jr. WEAR ft Pees b. & convense, SEY AnD PRONEER. . Pe VISON, DANIEL G. REID, JOHN I. DOWNEY, DOUGLAS ROBINSON, ELBERT HM. GARY, ARCHIBALD D. RUSSELL, Chairman U. 3. Sérel Corporation, ALEXANDER H. STEVENS, ROBERT WALTON GOELET Vice: President, BENJAMIN STRONG, Jr., ‘Vice-Vresileat Kankers Trust Co. | CHARLES L. TIFFANY, Vice-President Tiflany & C3. THEODORE N. VAIL, Pres. American Tel. & Tel. Co. ALBERT H. WIGGIN, ‘Pressdent Chase Natioaal’ Bank < VINCENT ASTOR, EDGAR L, MARSTON, ‘Bhie & Go., Bankers Trustee for Personal Trusts FIFTH AVENUE & 36TH STREET, NEW YORK PSEROTHER say, but buil a te the out “y Brig “ ticul kind woul comicbooks.com