Life, 1913-11-06 · page 4 of 56
Life — November 6, 1913 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire**. The dominant content consists of two full advertisements: 1. **Waltham Watches** (top, left): A luxury watch company ad emphasizing that a man's character reflects his watch choice. It appeals to aspirational consumers seeking quality timepieces. 2. **Paris Garters** (right): An advertisement for men's garters, emphasizing quality and featuring a manufacturer's mark for authenticity. The small section titled "Old Adages Disproved" appears to be humorous filler text about birds of a feather, but it's not political satire—merely light editorial content filling space between advertisements. This reflects Life magazine's business model: satirical/humorous writing interspersed with advertisements targeting middle and upper-class male readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Kiverside, Crles It is not over-subtle to say that there is a relation between the character of a man and that of his watch. Anything which you consult fifty times a day, which directs your very life, is bound to react on you. All Waltham Watches have a structural perfection, a downright precision and upright character, that make them superior associates. The Riverside Walthams in particular are recommended for those who appreciate a watch which is a little better than necessary, but not purse-squeezing in price. There are Riversides in several styles for men and women. Most jewelers have them and will testify to their excellence. Will you look over our Riverside Book? It will be sent you with pleasure—and our compliments. Old Adages Disproved Birds of a Feather Flock Togethe HE man who invented this misleading adage couldn't have lived in the suburbs. Neither could he have been born in a family of any size. In fact, he must have spent most of his time in flocking by himself. How long would birds of a feather last, we wonder, if they all flocked together? We have an example in Wall Street. If there were no lambs how long would the wolves last? And if the wolves were all of one feather they couldn't make even a bare living out of each other. In married life, when birds of a feather attempt to flock together, they are throwing plates at each other's heads within a year and their ultimate destination is Reno. TMT an Farms FARMS may be roughly divided i: two kinds—the gentleman's non-paying farm, and the common garden farm. When you have say up enough money to keep you in yc old age, always buy a farm. Besidi getting rid of your money, death come as a welcome relief—thus y« will accomplish a double purpose. TI abandoned farm is a form of ente tainment indulged in by many to who faro, horse-racing and Wall Street ar not exciting enough. Besides, just in human beings, no matter how lo: an abandoned farm may have sini there is always some good in it. To rehabilitate an abandoned farm and put it on its feet is a great pleas First remove all the plumbin:, git with gold-plated pipes ar f shower baths; after th has heen finished will be time enc for you tos imagine where the wats works are, You will usually find them pleasantly situated at the other side of the county seat. By going to the local political gang and carrying one or two elections, you will eventually get a stream of water running into. your pipes which will excite the envy of every one within reach of your mega- phone. “A May can keep the secret of an- other hetter than his own; a woman, the contrary, keeps her own better th that of another.”"—La Bruyere. Look for the mark of good quality—in PARIS GARTERS No metal can touch you you'll find it on the back of the shield. The name PARIS is stamped there for your protection. A. STEIN | & CO. CHICAGO NEW YORK comicbooks.com