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Life, 1913-11-06 · page 37 of 56

Life — November 6, 1913 — page 37: what you’re looking at

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Life — November 6, 1913 — page 37: Life, 1913-11-06

What you’re looking at

This is an automobile advertisement, not political satire. It appears from *Life* magazine (likely early 1900s) promoting the Jeffery Four and Six automobiles, manufactured by the Thomas B. Jeffery Company in Kenosha, Wisconsin. The ad emphasizes luxury features and technical specifications to appeal to affluent buyers—highlighting European-designed bodies, Brewster Green color, wide doors, and deep leather seats. The repeated phrase "high grade" signals exclusivity and quality. Notably, the ad boasts that the Jeffery includes a U.S. L. starting and lighting system for $1,550, while competitors charged an extra $200 for identical equipment—a value proposition for wealthy car buyers. The comparison to a "wiry western pony" evokes speed and reliability. There is no political cartoon or satire on this page—it's straightforward automotive marketing targeting the early automobile market's elite consumers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ro- the to we “he ne. Fifteen Features of the Jeffery Four HE Jeffery high speed mono-bloc motor is powerful, light and eco- nomical. It will travel, without vibration, twenty miles per hour on low, forty on second, fifty on direct and fifty- five on fourth. The oiling system is the latest—com- bination force feed and splash. Oil is carried in the crank case and pumped to the bearings with dips for lubricating the cylinders. We made this car light in weight and light running to reduce fuel consumption, vibration and tire expense. Economy is the result. This car has speed, snap and go. It will remind you of a wiry western pony. You can speed up the Jeffery Four to forty miles, shut off your engine and coast half a mile. With Imported annular ball bearings throughout, it rolls so easily. The mere pressure of forty-five pounds will start it rolling on the floor. All manufacturers know that the U. S. L. starting and lighting system is the most expensive and is protected by ex- clusive patents. We know, by experi- ence, that it is the best for the Jeffery. Another car, selling for $3250, charges $200 extra for this equipment, which we include in our $1550 price. The leather universal between the clutch and transmission marks a great step toward silence and efficiency. Daimler proved that to the satisfaction of Europe. We tested it for thousands of miles before we adopted it on the Jeffery Four and Six. Rothschild of New York designed the bodies of the Jeffery Four and Six. Only the eye can sense the lasting impression High speed mono-bloc motor, Eu- ropean type. From nothing to forty miles in twenty seconds—high grade. U.S. L, starting and lighting sys- fem—tigh grade’ This cat couldbe cold for $100 less if equipped in any other way. Imported annular ball bearings throughout—high grade. Standard on the world’s best cars, Spi iversal joints—high grade. picer unive joints—high grade. Combination force feed and splash oiling system—high grade. The most economical we know. Four forward speed transmission —high grade. Control lever directly over transmission. Full floating type rear axle on im- ported annul bearings—high grade. Same quality as used by all the highest priced electric v. Body designed by Rothschild of New York—high grade. The hit of the Paris show. Leather universal between clutch and transmission—high grade. Vanadium steel springs and front axle—high grade. Rayfield carburetor—high grade. Left drive and center control. ' Pressure feed gasoline tank in rear and pump operated through cam shaft— high parr Bosch Duplexignition—highgrade. Solar lamps with dimmer—high grade. Operated by four-position switch —the simplest ever made. of beauty that is theirs. It cannot be described. Brewster Green predominates. in the color. The doors are extremely wide, 2314 inches, the seats so broad, the upholstery so deep and the little con- veniences so many that uncommon comfort will be yours. The back of the front seat is faced with the finest leather. Dash attachments include gasoline pressure gauge, oil pressure gauge, speed- ometer, dash lamp, combination lamp switch and two compartments for gloves or valuables. Power tire pump, $25 extra. Gasoline pressure tank carried in rear distributes weight properly—safer and easier to fill. Pressure pump operated from cam shaft. High Grade Features of Jeffery Six Forty-eight horse power motor, cylinders cast in pairs, 334 x 5%. Extra targe bearings. Bosch Duplex ignition. Rayfield carburetor. Imported annular ball bearings through- out. Four forward speed transmissions. Warner speedometer. U. S. L. starting and lighting system. Power tire pump. Wheels and tires 36 x 4%. Wheel base 128 inches. Demountable rims. Rothschild body with extra wide doors and low, deep seats. Pressure feed gasoline tank. Full floating rear axle. Price, $2250. HE Jeffery Six has many of the best fea- tures of the highest priced car. It's 2 light—actual scale weight 3700 pounds with full equipment. It's a duplicate of the wonderful Jeffery Four except for size. We built it for the man who prefers a car of this ‘THE JEFFERY SIX, COMPLETE, $2250 type. We made it luxurious without making it extravagant. It’s economical because it is light. It is beautiful to the eye and a delight to drive. It's smooth, flexible and responsive. We believe that a better Six cannot be built, for the simple reason that parts of better quality have yet to be produced. There is a vastly entertaining story to be told about the production of these two cars by this company—it’s a book full of pic- tures and interesting sidelights on this great industry. Write and ask for it. The Thomas B. Jeffery Company Main Office and Works, ai (2a faeijeks Kenosha, Wisconsin