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Life, 1913-10-23 · page 33 of 40

Life — October 23, 1913 — page 33: what you’re looking at

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Life — October 23, 1913 — page 33: Life, 1913-10-23

What you’re looking at

This page is primarily **advertising**, with minimal editorial content. The main features are: 1. **"Natural Platitudes"** — A satirical editorial mocking the New York Tribune's vague, circular economic commentary about tariffs and currency. Life ridicules how newspapers fill space with obvious truisms dressed up as profound analysis ("umbrellas sell better on rainy days"). 2. **"The Elephant's Bath"** — A factual piece describing the costly weekly bathing procedure for captive elephants, requiring three men and $300. 3. **Large advertisement for "Shadow" collar** — A men's shirt collar marketed as the season's smartest style, featuring LION brand exclusive features. The page also contains travel advertisements (Cook's Tours to Egypt/Nile, South America, etc.) and a book advertisement for *Sexology*. No political cartoons or caricatures appear. The only satire is the editorial critique of journalistic banality.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

FREE TRIAL FOR XMAS cent peatgald ren Weide tay Piedmont Ee Cedar Chest Co., Dept. 382, Statesville, 5.C. Natural Platitudes *[T is only natural to assume,” says the New York Tribune, “that in several lines more or less affected by the new tariff measure a hesitation will be evidenced pending the adjust- ment of the different interests to new And it is only natural to assume that in several lines not affected by the new tariff a hesitation will be evi- denced pending the adjustments of sit- uations with which the office boy is not familiar. And it is only natural to assume that during the next few months, at least until the currency question is settled, there will be more umbrellas sold on rainy days than on dry ones. And it is only natural to assume that a column or two of these platitudinous natural assumptions, put forth as a review of conditions, should be received in some quarters as a pro- found insight into the ganglionic center of economic radioactivity. The Elephant’s Bath The elephant enjoys a bath in the streams and pools of his native habitat, but his lordly brother in captivity finds no such comfort in the bath that from time to time is given him. A trainer thus describes the expensive operation : It takes a week to carry out the pro- cess in every detail. It requires the Highest Class Tours to the ORIENT, including Egypt, the Nile, Holy Land, Greece,’ ete. Cul- tured leadership; small private parties." Departures November to March. Program 34. COOK'S NILE STEAMERS leave Cairo every few ‘days during the season for the First’ and Second Cataracts, the Sudan, etc. Luxurious private steamers and dahabeahs for families and private parties. ROUND THE WORLD Limited private Tours—Travel De Lure, Exc fuadvantages., Leave New York Nov. & SHORT TOUR Jan. 10, 1914. Program 8. SOUTH AMERICA Modern and prehistori Panama, Nov. WINTER CRUISES Panama Canal, West Indies, Orient—India, Medi- ranean, Round the World. Booking and full information for ALL cruises. Program 43. Send for Program desired. HOS. COOK & SON, US BROADWAY, NEW TORK, or Boston, Piledeiphia ACCESSORIES Bese ar reas ae HADOW’—the season’s smartest collar—the style that /eads wherever the clever dresser is seen. ‘SHADOW’ isa LION collar with all the exclusive LION comfort features— The “Pliable- Points.” The “Slip-Over” button-hole. tear out. The ‘‘Easy-Tie-Slide” space. Cannot injure the shirt. Fastens in a second. Cannot easily Gained by special LION design. Gives a comfortable channel for cravat to slide easily. Keeps a closed-front collar closed It’s the See your haberdasher today and order your ‘SHADOW’ collars. Everybody ‘The patented ‘* Lock-that-Locks.’” | thing that makes all the difference between a stylish collar and a careless one. will be wearing this style a year from today. Why not buy mow when all the smart dressers are wearing it. If you cannot get the new ‘SHADOW’ collar from your dealer—send us his name and 75¢ —if in Canada send $1.00. We will mail you, by return, a box of six collars in the style and size you specify, for 75c—or as usual 2 for 25c, UNITED SHIRT @& CCLLAR CO., services of three men and costs $300. This treatment is necessary for a show elephant and, if the animal is a valuable one, the proprietor of the show docs not consider the money wasted. The first step consists of going over the immense body with the best soap procurable; 150 pounds of soap is used, and the clephant's ears are especially attended to. When the soaping and dry- ing are completed, the clephant is well sand-papered, and after that rubbed all over with the purest Indian oil until the mouse-gray skin is supple and glistening. This last finishing touch is the most expensive part of the whole bath, as it means the application of about $150 worth of olive-oil. —Our Dumb Animals. Makers, TROY, NEW YORK A Happy Marriage Depends largely on a knowledge of the whole truth about self and sex and their relation to life and health. This knowl- edge does not come in- telligently of itself, nor correctly from ordinary, every-day sources, SEXOLOGY (lustrated) by William H. Walling, A.M., M.D., imparts in a clear wholesome way in one volume Should Hay a ould Have, owledge a patel howiedge a Husband Should Havee™” 1 Woman Should Have. ve. nh 10 Her Daughter. Medical Knowledge a Wite should Haves All In one volume, IMustrated. $2. postpaid. Write for “Other People's Opinions” and Table of Contente