Life, 1913-10-23 · page 2 of 40
Life — October 23, 1913 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Fatima cigarette advertisement** rather than political satire. The upper illustration shows five formally dressed men at what appears to be a formal dinner, engaged in conversation—a scene designed to associate the product with sophistication and upper-class leisure. The ad quotes a "Noted Englishman" making an observation about American consumer behavior: people buy things either because they're expensive or cheap. The advertiser then claims Fatima cigarettes are purchased for neither reason, but rather for their distinctive "character" and "quality." The tagline "Distinctively Individual" emphasizes the product's supposed uniqueness. At 15¢ per package, this appears positioned as a mid-range, quality product. The overall message targets affluent male consumers seeking refined taste and sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
York, Ns Yo, a8 Second Noted Englishman Says- fa TIMER “Americans buy things either TURKISH BLEND Be because they are expensive- CIGARETTES or because they are cheap” A clever epigram —but is it true? -In the case of Fatimas the ‘majority of men do not think of price at all. They smoke Fatimas because these wonderful Turkish-blend Cigarettes have a character, a quality, an individuality possessed by no other. IDF cre SCQYLE a ARET Tp ©) comicbooks.com