Life, 1913-10-16 · page 43 of 44
Life — October 16, 1913 — page 43: what you’re looking at
What you’re looking at
This is primarily **automobile advertising**, not satire or political commentary. The page promotes Howard E. Coffin's 1914 "Automobile Review" for the Hudson Motor Car Company. **The appeal**: The ad leverages Coffin's credibility as an engineer and automotive industry expert. It suggests that any serious car buyer considering vehicles over $5,000 should read his authoritative review—which, conveniently, discusses the Hudson Six favorably. **The pitch**: Rather than directly selling the Hudson Six ($2,250), the ad sells the *review itself* as essential reading, then notes that Coffin's analysis includes praise for Hudson's new "True Streamline Body." This indirect approach lends the product endorsement greater weight than direct advertising would. **For modern readers**: This reflects early automotive marketing's reliance on technical credibility and expert authority to build consumer confidence in an emerging, expensive product category.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Accept Howard Automobile Review O AUTOMORILE buyer. should fail to read Cotlin’s: Automobile Review Mr He shows why six cylinder ears are now so populir He explains the reasons for their smoothness, and why they are so desirable. With diagrams, and ins the clearest inguage, he makes you understand why so many makers are now manufacturing sixes exclusively © eminently qual il ears, and a contr itor Lo engineering literature make review authentic. this E. Coffin’s 1914 We'll Send It! Of course he also cussion of describes the HUDSON SIX sq automobile tendencies would be complete that mention of this new car new ideal with HUDSON SIN $14 prominent car in the tig announcements ord to consider the purchase of any ear over $+ what such an author Mr. Coffin has to Send your name and address. HUDSON Motor Car Company 7722 Jefferson Avenue Detroit, Michigan THE TRUE STREAMLINE BODY comicbooks.com