Life, 1913-10-16 · page 40 of 44
Life — October 16, 1913 — page 40: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, containing four distinct advertisements with minimal editorial content. The main items are: 1. **Arrow Tango Shirts & Collars** — a men's formal wear ad emphasizing quality craftsmanship for evening dress 2. **Usher's Green Stripe Whiskies** — a luxury liquor advertisement claiming prestige spanning "Six Reigns" (British monarchy) 3. **"The Lady Who Smoked Cigars"** — a short story advertisement by Rupert Hughes, priced at fifty cents, suggesting scandalous or humorous content about unconventional female behavior 4. **A cartoon** (bottom right) showing a small figure saying "I'S DEATH ON CATS!" while appearing to ride or control a large cat — likely a humorous illustration unrelated to the other ads. The page reflects early 20th-century consumer culture and social attitudes, including the novelty/shock value of women smoking.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SHIRTS A® an essential addition to the evening wardrobe of the well-dressed man. ‘They are offered in fine- pleated, tucked and ‘“‘mushroom’’ bosoms, and are remarkable for their exquisite workmanship. 89 and up Cuverr, Peanopy .& Company, Inc., Troy, N.Y., Maxens or ARROW COLLARS By Appointment. UsHer’s EXCEPTIONAL GREEN STRIPE WHISKIES The refined product of a firm famous throughout Six Reigns Smoked Cigars You will not be disappointed in her after reading this snappy little story by Rupert Hughes. A delightful hour’s reading. Fifty cents per copy Life Publishing Company 17 West 31st Street New York The Pup: 1's peatH on cats! comicbooks.com