Life, 1913-10-16 · page 34 of 44
Life — October 16, 1913 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content includes: - A **Walk-Over shoe advertisement** emphasizing "individuality" through quality craftsmanship - An essay titled "Old Adages Disproved: That Beauty Is Only Skin Deep"—a humorous argument (likely tongue-in-cheek) claiming beauty is literally superficial, not character-based - A cartoon captioned with a Christian Science practitioner marveling at wireless telegraphy as a "wonderful demonstration"—**light satire of Christian Science's claims** about spiritual power - Multiple **fish market advertisements** (salt mackerel, codfish, fresh lobster) selling directly to consumers The Christian Science cartoon is the only satirical element, gently mocking the religious movement's tendency to attribute modern scientific achievements to spiritual principles rather than technological innovation. The overall page reflects early 1900s consumer culture and contemporary debates about materialism versus spirituality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Individuality ALK-OVER individual- ity is due to all-round merit, not to the emphasizing of any special feature. The makers of Walk-Overs work toward a shoe ideal. They strive to combine foot comfort with character of line, quality of material and refinement of style. Walk into your local Walk- Over shop and see the individuality of this “‘Restoe"’ Model. From $3.50 to $7.00. Standard prices $4.50 and $5.00. GEO. E. KEITH COMPANY Manufacturers of Walk-Overs for Men and Women CAMPELLO (Brockton), Mass, The word" Walk-Over” appears on every genuine Walk-Over shoe, Old Adages Disproved That Beauty Is Only Skin Deep. HIS is one of those sayings which has been accepted as a matter of course; the great difficulty of ob- taining evidence standing in the way of any more accurate belief. In the main the idea is that a homely woman, if you learn to know her well enough, may in reality be beautiful in spite of her face. This is one of those beautiful theories probably orig- inally started by some man who had married a homely woman and wanted to invent a plausible excuse. And it has been kept going by all the other men who have married homely women ever since. It is about time, therefore, that it is duly shown up. To do this all one need do is to remove (with due care, of course) the com- plexion from a beautiful woman, and try to fit it onto another woman re- gardless of shape. This will convince any unprejudiced and honest experi- menter that beauty really begins at the beginning. The idea that beauty is only skin deep may be all right from the drug store point of view, but it has no bearing on real life. Stores, fiction; that is all the public care about. Not essays, however clever —nor vagaries, nor travels—but stories about something common to all life un- der the sun. And this is just the very hardest of all earthly things to do. I might write an essay on some topic of which I am now quite ignorant, by study- ing the subject for the necessary time. But a story cannot be written by the help of study at all; it must come from outside. It must be a “sensation” in “WHAT A WONDERFUL DEMONSTKA TION! EVER SINCE WE HAVE TAKEN UP CHRISTIAN SCIENCE, WE HAVE BEEN ABI! TO PERCH ON THE HERTZIAN WAVES or WIRELESS TELEGRAPHY.” one’s own life—and not peculiar to any life or any place or time—" Life and Letters of Lafcadio Hearn,” by Elizabeth Bisland, Boston and New York, Hoxgh- ton Mifflin & Co., 1906. ___ SALT MACKEREL, CODFISH, FRESH LOBSTER FOR THE CONSUMER FOR YOUR OWN TABLE | FAMILIES who are fond of FISH be. sugpiet DIRECT trom GLOUCESTER, MASS.,. by the FRANK E DAVIS FISH COMPANY, with newly caught KEEPABL OCEAN FISH choicer than any ioland dealer could nowy We sell ONLY TO THE CONSUMER DIRECT by EXPRESS RIGHT TO YOUR HOME. We PREPAT exst of Kansas on orders above $3.00. Our fab ere pute. 17 petizing and economical and we want YOU to try some nr ment eabject to your approval. SALT MACKEREL, the fat, meaty, for breakfast, They are freshly peck: spoil on your hands. CODFISH as we salt it, is white and boneless and ready instant use. It makes a substantial meal, a fine chante ta meat at much lower cost. | FRESH LOBSTER isthe best thing own for elds, Re resh from the water, t " f toah ised eG Rig SBRY, olled tad puc's fish are deficea brine and wil ea purest an ‘and natural FRIED CLAMS are a relishable, hearty dish that your wick] family will enjoy. ‘No other flavor is just like clams, whet fried or in a chowder. FRESH MAC! tect for a fried Suh, SHRIMP crete on tous CRABMEAT tor’ Neosho SHRM SALMON ready to serve, SARDINES of all kinds, TUNN for salad. SANDWICH ' FILLINGS and ‘every ¢ood tii st lobster you can buy and th if you took f trom the ebell yourself, | pantry sbelf for regular or emergency use. paring all of our fish products. / Qur list tells bow each kind of fish is put up, with the delivered price, so you can choose just what you will,” y most. Send the coupon for it now. jacked here or abroad, you can get here and keep right 02 yo] ———— comicbooks.com