Life, 1913-10-16 · page 27 of 44
Life — October 16, 1913 — page 27: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire. United States Tires is promoting their "Nobby Tread" and "Chain Tread" products to modern automobile owners in 1914. The image shows two tires framing a cityscape, emphasizing industrial scale and progress. The ad's core claim: United States Tires secured the largest contract to equip 1914 automobiles, proving their superiority through market dominance rather than argument. Key selling points listed are the company's organizational strength, tire-building experience, and service branches across America—reassuring buyers they're investing in a backed, established product. The note to dealers ("sell the best of everything") positions the brand as premium. This reflects early automotive culture when tire choice significantly affected driving reliability, and when manufacturers' endorsements carried real weight as proof of quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The World-Famous “Nobby Tread” In the History of the Motor Vehicle No One Industrial Move Has Meant So Much to the True Lovers of the Automobile The United States Tire Contracts written with automobile manufacturers for the equipment of 1914 cars represent a greater volume of business than any other make of tires No arguments or comparisons avail against this undeniable __ these vitally important facts: and absolute fact—which is positive proof of the satisfaction 1. Of the organization behind these famous tires. 2. Of vast experience in tire building. that United States Tires give. 3. Of a tremendous company that actually backs up its When you purchase United States Tires you are sure of _ tires and has real service branches. Note This :- Dealers who sell UNITED STATES TIRES sell'the best of everything. REAL UNITED STATES TIRE COMPANY SERVICE BRANCHES IN THE LEADING cries LI 904 South Third DAYTON, OHIO. Second and Jefierson Ses. 2 215-217 Leth St. iasonic Temple 260-268 Jeflerson Ave. EB. N: sonic Temple Bite. 3S CEANS, topes Statin. Wasi N,v ST. LOUIS, MO. SALT LAKE CITY. UTAM, 182 Fat Second South St orary St. Calija a Wig Se 708 San Jacinto St. LUG North Capitol Ave, Se. BALLAS TERAS United States Tires Made by the Largest Rubber Company in the World