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Life, 1913-10-09 · page 5 of 44

Life — October 9, 1913 — page 5: what you’re looking at

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Life — October 9, 1913 — page 5: Life, 1913-10-09

What you’re looking at

This page is primarily a **Chalmers automobile advertisement**, not political satire. The illustration shows a 1914 Chalmers "Six" luxury car with well-dressed passengers. The headline "The Ruler of a Kingdom" is advertising copy comparing car ownership to imperial power—the driver "rules an empire" through vehicle control. The subheadings ("Let's Take a Day Off," "Floating Away Like a Swan," "Easy Chair Comfort") use poetic language to market features like the electric starter, smooth power delivery, and comfortable suspension. The modest illustration at page margins appears to be a decorative vignette, not political commentary. This is essentially pure commercial promotion dressed in aspirational language about leisure, technology, and status—typical of early 20th-century luxury car advertising in *Life* magazine.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

= “a6 SS iin The Ruler of a aly =. Kingdom Faly Eqagped, Lo Dewot a T-head motor 4 SY. 5 H. P. Ail ‘moving parts en- closed. Electric starter and horn. Left drive, center com trol. Bosch Magneto. azzinch wheel base. The man who sits at the steering wheel of his new Chalmers “Six,” rules an empire. Here within reach of his arm is a little world all his own. Power, speed, endurance— the forces that make for change and enjoyment—are under the sway of his scepter. Let’s Take a Day Off Don’t you feel like cutting the traces and getting away to the hills? Let’s strike out— what do you say? Push the switch of the elec- tric starter. ‘There—the en- gine is running with scarcely asound. It’s the silent Entz operate best yet—it never ails, Floating Away Like a Swan Close your eyes now as we let in the dutch and see if you can tell when we start. This new clutch is a wonder. The steel discs, with their many fingers of cork, trip so firmly, yet so gently, that we move away with the silent grace of the swan. _ Notice how flexible the power—mount- ing quickly to 20, 30, 40 miles an hour. Now we throttle it down to a crawl, with- out shifting gears. This wondrous flexibility is in the motor itself. There’s no need to resort.to cumbersome double gearing. An Immense Saving for You The valves in this motor are made of Tungsten steel so hard you can cut glass with it. The terrific heat of the cylinders never injures them. So they never leak nor waste power. They rarely need regrinding. They put this car way ahead of others still using nickel steel valves, which begin to wear out from the first day of use. Easy Chair Comfort Have you noticed that you don’t feel the vibration you do in most cars? The six cylinders of this Master Motor give an unbroken stream of power, there is no in- terruption in the push of the pistons. So there's a smoothness impossible in any “four” ; a lack of vibration that adds years to the life of the car. The new “Six” costs but little more than a “four” at the start and a lot less in the end. A Little Friend in Need Try to stall this motor once. Throttle it down to a snail’s pace—run it into that deep sand ahead. It’s no use—this motor is unstallable. Even should the gas be cut off accidentally, the electric starter—always on duty— keeps the motor running. It can never “go dead” in a crowd or on a crossing. Beauty That Has Utility Don’t shrink as we run through this stretch of mud. Those graceful oval fenders sit so close not a drop of mud can reach you. The extra wide doors fit like a watch case. The long under-slung springs cushion the bumps of the roughest road. Left hand drive and center control leave room to enter on either side. Put This Car to the Test Let our dealer take you out on our Standard Test Ride. It imposes no obli- gation. It’s a part of our regular sales plan. It is our way of proving to you that this car will do things that no other car will do. But first write for our literature. Get all the facts. Roadster . . . $2175 Six Passenger. $2275 Four Passenger 2175 Coupé... . 2 Five Passenger. 2175 Limousine. . . 3600 All bodies interchangeable. Wire Wheels $80 extra (five) Chalmers Motor Company. Detroit comicbooks.com